Course Overview
This course will show you how to message diverse consumers effectively, ensure your assets are inclusive and accessible, maintain authenticity while avoiding tokenism and recover from costly mistakes.
Skill Level: Intermediate
Key Takeaways
- Learn diversity, equity, and inclusion fundamentals.
- Understand how to mitigate unconscious bias.
- Understand microaggressions.
- Discover inclusive language and digital accessibility best practices.
- Learn how to avoid marketing missteps with multicultural audiences.
- Learn the six steps to develop an inclusive marketing strategy.
- Learn how to diversify your marketing team and build an inclusive review process.
- Learn how to build a crisis communications strategy and ensure authenticity.
Pricing
$99
Plus, since you are part of the AMA Community, you will automatically save 10% during check-out!
You will leave ama.org to make this purchase.
This course is hosted by our Preferred Diversity Resource Partner, The Diversity Movement. You’ll be sent to their site to purchase this training, and their customer service team can answer any additional questions you have about the course. As an official partner, the AMA may receive compensation for your enrollment.