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  • Beyond the Checkbox – Inclusive Marketing

    Embed diversity, equity and inclusion in your efforts to reach every single audience you engage with.

    Intermediate | 3 Hours | 2 Modules


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Skills You’ll Gain

DEI Inclusive Language Accessible Marketing Communication Strategy

What You’ll Learn

  • Learn diversity, equity, and inclusion fundamentals.
  • Understand how to mitigate unconscious bias.
  • Understand microaggressions.
  • Discover inclusive language and digital accessibility best practices.
  • Learn how to avoid marketing missteps with multicultural audiences.
  • Learn the six steps to develop an inclusive marketing strategy.
  • Learn how to diversify your marketing team and build an inclusive review process.
  • Learn how to build a crisis communications strategy and ensure authenticity.

Course Overview

This course will show you how to message diverse consumers effectively, ensure your assets are inclusive and accessible, maintain authenticity while avoiding tokenism and recover from costly mistakes.

Skill Level: Intermediate

Courses Included

  • Introduction
  • Learning Objectives
  • Defining Workplace Diversity
  • Types of Diversity
  • Differentiating Diversity and Inclusion
  • Diversity and Innovation
  • Gender and Ethnic Diversity in Leadership is Tied to Higher Returns
  • Gender and Ethnic Diversity in Leadership Continued
  • Diversity Makes Teams More Creative and Better Decision Makers
  • Sustainable Businesses Require Diversity and Inclusion
  • Conscious Versus Unconscious Bias
  • What Are Your Unconscious Biases?
  • Biases in Business
  • Foundation of Unconscious Bias
  • Types of Bias
  • Understanding Microaggression
  • Understanding Microaggression Continued
  • Recognize Your Own Biases
  • Unconscious Bias Exercise
  • Strategies to Address Unconscious Bias
  • Introduction to Inclusive Language
  • Why Inclusive Language Matters
  • Six Guidelines for Inclusive Language
  • How to Speak Up
  • A Journey, Not A Destination
  • Introduction
  • Learning Objectives
  • The Business Case for DEI in Marketing
  • The Business Case for DEI in Marketing One-Pager
  • The History of Diversity Marketing
  • Marketing for Diverse Consumers
  • Marketing Missteps with Multicultural Audiences
  • Diverse Marketing Materials
  • Enter the Disruptors
  • Six Steps to Developing an Inclusive Marketing Strategy
  • Diversifying Your Marketing Team – Introduction
  • Diversifying Your Marketing Team – Job Descriptions
  • Diversifying Your Marketing Team – Application and Resume Review
  • Diversifying Your Marketing Team – Interview Process
  • Diversifying Your Marketing Team – Onboarding
  • Diversifying Your Marketing Team – Retention
  • Supplier Diversity Guidebook
  • Digital Accessibility Best Practices – Introduction
  • Digital Accessibility – Website Best Practices
  • Digital Accessibility – Social Media Best Practices
  • Digital Accessibility – Email Best Practices
  • Digital Accessibility Best Practices Handout
  • Inclusive Review Processes
  • Ensuring Authenticity
  • Crisis Communications
  • Crisis Communications in Action
  • Continuing Education
  • Conclusion
  • Key Terms
  • Quiz
  • References
  • End of Course Survey

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