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  • DEI Basics for Marketers

    Layer Diversity, Equity and Inclusion (DEI) into your marketing efforts.

    Beginner | 1 Hour | 13 Modules

    $99 for non-members | $79 for members

    Buy This Course

Skills You’ll Gain

DEI Inclusive Marketing Authentic Marketing

What You’ll Learn

  • Define DEI in the context of business and marketing
  • Identify the role privilege plays in opportunities and how to recognize your personal privileges
  • Recognize the difference between performative and authentic marketing efforts
  • Learn how to create an inclusive environment where everyone has a place in the conversation
  • Learn how to incorporate DEI best practices in business and marketing

You'll get instant access to this on-demand training lasting one year from your purchase date.

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DEI Basics for Marketers On-Demand Training

Non-Member

$99.00

Member

$79.00

Are you an AMA Professional Certified Marketer®️? This training is worth 1 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Course Overview

Diversity, Equity and Inclusion (DEI) is more than just a topic that has continued to gain traction in business. It is a journey and a practice that should lead to measurable impact. This course will teach you the basics of DEI and its relation to marketing, along with best practices and tactics for incorporating DEI into your marketing operations.

Skill Level: Beginner

13 Modules

Start the course off by learning a little about the instructor and setting the stage for what you will learn in the course.

Set the foundation for DEi with a high-level overview and an introduction to AMA’s commitment to DEI.

Explore the diversity wheel to understand diversity and different examples of how it can show up in the audiences you represent.

Learn the meaning of equity and how it differs from equality.

Understand the meaning and impact of privilege and walk through an activity to consider the vast examples of how it can show up.

Learn the meaning of inclusion and its difference from exclusion, separation, and integration.

Gain perspective for why DEI is important and should be a priority in your operations and organization.

Start to apply the concepts of DEI by looking at its role in marketing.

Understand the difference between performative and authentic marketing and how to be genuine in your actions.

Walk through 6 tips for building inclusive marketing practices within your department or team.

Consider how to adapt your language to be more inclusive and representative of your audience.

Discuss several inclusive marketing tactics that just begins to touch the surface of what can be implemented.

Complete the course by taking an ungraded Knowledge Check and reviewing additional opportunities to continue learning.

Meet Your Instructor

Misty Wilson

Misty’s career represents many years of leadership, digital marketing and PR, data science, and diversity, equity and inclusion. In April 2021, she was honored as one of the “Top 50 Black Marketers on the Rise” for her influence and innovation.

As the first Black President of AMA Triangle, she not only navigated our organization through a global pandemic and civil unrest but also forged new paths leading the Triangle chapter to become the 4th largest of an international, 70-chapter organization.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

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