AMA Collegiate Competitions

AMA offers collegiate members numerous opportunities throughout the academic school year to seamlessly transition theory into practice by competing against other schools! AMA Competitions elevate students’ readiness for the job market as they showcase skills in front of industry leaders and peers on a national stage.

Browse All Collegiate CompeTitions

Competitions and Registration

AMA Collegiate Competition sign-up forms will be available on the dedicated webpage for each competition listed below under the “Competition Directory” section.

Become an AMA Volunteer Judge!

Calling All Volunteers!

Want to make an impact and support the next generation of marketers? Here is your chance! AMA is seeking volunteer judges for our collegiate competitions!

If you’re a faculty member, marketing professional, or undergraduate student interested in volunteering, visit our Collegiate Volunteer Page to learn more!

Faculty Advisors: In-Person judging slots are limited. Priority will be given to FY26 Fall volunteer judges who completed Case Competition or Annual Reports judging assignment.

Reminder: Spring Volunteer Judging Sign-Ups Close: December 31, 2025.

Become an AMA Partner today!

AMA offers a variety of sponsorship opportunities – learn more and access the AMA Sponsorship Prospectus.

How to Enter AMA Competitions

AMA Collegiate offers exciting competition experiences throughout the academic year—designed to engage, challenge, and empower students across marketing disciplines. Our Fall competitions are held virtually, making it easy for chapters and students to participate from anywhere or join us in-person at the International Collegiate Conference (ICC), and experience one of the many exciting Spring in-person competitions. Note: AMA Collegiate Competition sign-up forms will be available on the dedicated webpage for each competition listed below under the “Competition Directory” section.

Fall Competitions – Virtually: Hosted online for broader accessibility and they include-

Case Competition (Full Written Case / Team Comp)
Best Recruitment Video Competition (Team Comp)
Best Social Impact Video Competition (Team Comp)
Marketing Week Competition (Team Comp)
Website Competition (Team Comp)
Digital Marketing Competition: Virtual (3 to 5-Students / Team Comp)
Outbound Sales Competition (Pending Sponsor)

Spring Competitions In-Person ICC and Post – ICC: Held during the AMA International Collegiate Conference (ICC) and they include-

Case Competition (Top Finalists Present In-Person)
Sales Competition (Individual Comp)
Perfect Pitch Competition (Individual Comp)
Marketing Strategy Competition (2-Students / Team Comp)
Marketplace Simulations Competition (3 to 5-Students / Team Comp)
Design Lab Marketing Competition (3 to 5-Students / Team Comp)
Digital Marketing Competition (3 to 5-Students / Team Comp)
Chapter T-Shirt Competition (Team Comp)
Post ICC: Instagram Highlight Reel Competition (Individual Comp)
Post ICC: Photography Competition (Individual Comp)

To explore the comprehensive details for each competition – including entry requirements, guidelines, submission deadlines and other important information, click on the appropriate competition button below.

Competition Directory

Spring In-Person Competitions – Coming Soon

Get Ready to Compete at ICC In-Person Competitions – Make Sure Your AMA Profile is Ready!

Before you take the stage at ICC, make sure your AMA Profile is up to date! Accurate information helps sponsors and partners understand who’s competing – and ensures you receive the latest updates. Follow these steps for success:

Update Your AMA Profile: before signing up, confirm your graduation date (month/year) and preferred email is current.
- How to Update Your Profile: Log in to AMA.org, click your name in the top right corner, go to your profile, edit your details, and save your changes – it’s that easy!
Explore the Competitions: Review the available ICC Competitions below and learn more about each one by visiting their dedicated webpage.
Sign Up for the Competitions: Once your profile is updated, register for the competitions you’re interested in.
- Note: Students will be allowed to sign up for Spring Competitions prior to registering for ICC; however, the event registration must be finalized before the competition sign up closing deadline: February 11, 2026.
- Important Notice: Chapter Leaders will be allowed to register chapter members on their behalf; however, ensure you have all required information (noted below) ready before beginning the sign up process:
  - Competitor Resumes
  - Competitor Graduation Dates (Month / Year)
  - Competitor Cell Phone Numbers
  - Competitor Majors
  - And competitor might have to answer sponsor questions –
    - Interested in relocating?
    - Open to Sales or Marketing jobs?
Stay Connected: Watch your inbox for competition details and important ICC updates.
And Don’t Forget – Compete and have an AMAzing time at ICC!

Explore Spring ICC Competitions

Sales Competition

This in-person competition takes place at the AMA International Collegiate Conference (ICC). It is an ideal opportunity to compete one-on-one against other marketing students and test your ability to close a sale!

Individual Competition

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Perfect Pitch Competition

This in-person competition takes place at the AMA International Collegiate Conference (ICC). It is a 90-second interview in which you position yourself as being “right for the job.” The end goal is to move forward to the next step in the hiring process.

Individual Competition

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Marketing Strategy Competition

This in-person competition takes place at the AMA International Collegiate Conference (ICC). It will challenge your team of two’s wit, speed and presentation skills. You will receive a marketing challenge brief 30 minutes before your presentation time, and you will use your knowledge and experience to present a case solution quickly.

Team Competition (2 Students)

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Marketplace Simulations Competition

This in-person competition takes place at the AMA International Collegiate Conference (ICC). It will put you at the helm of your own marketing department for an up-and-coming niche bicycle industry. You will compete against other schools, putting your skills to the test to become the industry leader!

Team Competition (3 to 5 Student)

Learn MOre

Design Lab Marketing Competition

This in-person competition will take place at the AMA International Collegiate Conference (ICC). The Design Lab Marketing Competition will be a two-hour engaging session in which teams compete against each other as they design and create a creative marketing strategy plan.

Team Competition (3 to 5 Students)

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Digital Marketing Competition

This in-person competition will take place at the AMA International Collegiate Conference (ICC). Teams will create digital marketing outputs based on a real-world challenge.

Team Competition (3 to 5 Students)

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Chapter T-Shirt Competition

This in-person competition takes place at the AMA International Collegiate Conference (ICC). Collegiate Chapters are encouraged to design a chapter T-shirt that represents their chapter or University spirit. All chapters participating in this competition must bring one sample t-shirt to be on display, and students attending ICC will have the opportunity to vote for their favorite t-shirt.

Team Competition on-site sign-up on Thursday, March 12, 2026.

Learn More

Fall Competitions Sign-Ups Now Closed

Collegiate Case Competition

This year-long academic competition brings together top marketing students to collaborate as a chapter team to solve a real-world business challenge. Teams will sign-up to receive a detailed case brief and will be tasked with developing a strategic marketing plan that highlights creativity, analytical thinking, and real-world application. Gain hands-on experience and national recognition as your chapter takes a challenge designed to mirror the work of today’s leading marketers.