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  • AMA Faculty Research Presentation Session

    The Faculty Research Presentation Session provides a platform to showcase your research in a fun and interactive setting. Participation also presents an avenue to pursue ICC travel funding from your institution. 

    ICC Presentations Open: Sept 16, 2026 and Submission Deadline: Jan 13, 2027 at 11:59pm CST (Adjust the deadline to your time zone: 12:59am EST / 10:59pm MST / 9:59pm PST)

    Faculty Paper Submission Link

Faculty Research Presentation Session

AMA Collegiate cordially invites submissions for the Faculty Research Presentation session at the AMA International Collegiate Conference(ICC). This session provides an outlet for Faculty to showcase their scholarly and pedagogical research, innovative teaching practices, and other work relevant to marketing scholarship and education. Participants may elect to deliver either formal or poster-style presentations. 

Both extended abstracts and full papers are eligible for submission, however, only full papers will be considered for the Best Paper Award. All accepted submissions will be published digitally on the AMA ICC Proceedings, and stellar submissions maybe be invited to contribute to the AMA Career & Classroom quarterly magazine, the AMA’s new practitioner journal. To learn more, visit: Career & Classroom.

Important Dates

  • Submissions Open: September 16, 2026
  • Submissions Close: January 13, 2027
  • Accept/Reject Notifications Sent: Early February 2027
  • Presentations: Friday, April 9, 2027 (in-person at ICC, New Orleans)

Faculty Papers and Abstracts Topics of Interest

Research on the following topics are welcome for submission:

  • Marketing Scholarship: Conceptually or empirically based academic research.
  • Marketing Education: Topics may include measuring student performance, student learning styles in classrooms, experiential learning, technology in classrooms, internships and student projects, or any other topic relating to innovation and advancement of marketing education.
  • Curriculum Development: Topics may include integration of ethics, management of technology, marketing analytics, diversity and engagement, artificial intelligence, international marketing issues, and other current concepts into the marketing curriculum; integration of student interpersonal competency development; development of institutes, centers, and interest/advisory groups, AACSB curriculum-standards; or any other topics relating to curriculum issues.
  • Faculty Development Issues: Topics may include faculty development and evaluation, methods of validating more broadly defined scholarly activities, integrating and balancing career obligations in teaching, research and service, or any other topic relating to faculty development.
  • Best Teaching Practices: Papers on best undergraduate teaching practices will also be considered.

Submission Requirements and Template

To ensure consistency and clarity, please adhere to the following guidelines when preparing your Full Paper or Extended Abstract for submission:

Note: Full Papers and Extended Abstracts must be submitted in PDF format, double-spaced, using 12-point Times New Roman font, on 8.5 x 11-inch paper with 1-inch margins.

Full Papers | Include the following elements:

  • TITLE (bold, flush left, all caps)
  • Author Names, University Affiliations – No titles (Dr., Mr., Ms., etc.) should be used, nor should academic rank be indicated.
  • Contact Information: Please add: “For further information, please contact Lead Author’s Full Name, Title, Affiliation (Email Address).”
  • Abstract
  • Keywords
  • Key Contributions (Max. 300 words)
  • Paper (Max. 3,000 words)
  • Appendix (optional)
  • Selected References

Extended Abstracts and Poster | Include the following elements:

  • Title: (in bold, all caps) 
  • Author Names and University Affiliations: Avoid titles (such as Dr., Mr., Ms., etc.), nor should year or class be indicated.
  • Contact Information: Under author names, please include the following statement for the lead author: 
    • “For further information, please contact Lead Author’s Full Name, Title, Affiliation (Email Address).” 
  • Keywords: Provide a list of 4-5 keywords.
  • Description: Provide a one-sentence description of your paper.

Please then standardize the organization and content of your Extended Abstract in accordance with the following headings:

  • Lead Heading: EXTENDED ABSTRACT or Poster (bold, centered, all caps) 
    • *Please limit your content under each of these headings to no more than 200 words. Please use word count, as submissions in excess of this quantity could lead to disqualifications.
  • Heading One: Research Question (bold, left-aligned, title caps)*
    • Describe the research question that your research project is intended to answer and why it is being studied. Any subsequent questions may also be included.
  • Heading Two: Method and Data (bold, left-aligned, title caps)*
    • Describe how you went about answering the research question through your research. Methods can be quantitative, qualitative, or both. However, all research projects must include primary research in order to qualify for the competition. 
  • Heading Three: Summary of Findings (bold, left-aligned, title caps)*
    • Describe the results of your analysis.
  • Heading Four: Key Contributions (bold, left-aligned, title caps)* 
    • Please describe the most important takeaways from your research. Consider what marketers could do with your results and what other research could come next.

Remember:

  • All presenters must be registered for the AMA International Collegiate Conference (ICC).
  • Submissions should not already be published in any journal or publication (including online journals, books, and book chapters).
  • Any entry using AMA Case Competition related research will be disqualified.
  • Research submissions must not be the same research as submitted for the AMA Undergraduate Research Competition.

2027 Best Paper Award:

AMA will recognize the highest quality and most impactful paper with the 2026-2027 AMA International Collegiate Conference (ICC) Best Paper Award. Please note that only full papers are eligible for consideration for this honor.

FAQs

Is registration for the AMA International Collegiate Conference (ICC) required to participate?
Yes, all participants must be registered for ICC, as the event presentations take place in-person during the conference.


Questions?
Contact AMA Collegiate at: Collegiate@ama.org.

Calling All AMA Volunteers!

Want to make an impact and support the next generation of marketers?

Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.

Learn more and sign up today, visit the AMA Collegiate Volunteer Page. 

AMA Collegiate Volunteer Page

Past ICC Faculty Proceedings

GO bak to the competition Directory

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