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  • AMA Undergraduate Research Poster Session

    Showcase your marketing research, whether it’s from class projects, market analysis, market research, or positioning maps.

The Undergraduate Research Poster session gives undergraduate students a platform to showcase their marketing research, encompassing diverse projects such as class assignments, market analysis, research studies and positioning maps. Participation also presents an avenue to pursue ICC travel funding from their institution. Accepted poster papers will be digitally published on the AMA website as part of the proceedings, ensuring wider dissemination of your valuable contributions.

Submission Requirements

  • All submissions must receive approval from the faculty member who collaborated on the submitted work and the chapter faculty advisor.
  • Submissions are open to current AMA national undergraduate student members, either individuals or teams of two.
  • Only one poster presentation per collegiate chapter/university will be selected.
  • Research from current case competitions is not allowed.

Poster Abstract Guidelines:

Your poster abstract should be prepared in a Word document and converted to a PDF before submission, and it should contain the following:

  • Title
  • Author Name(s)
  • University Name
  • Contact Information (for further information, please contact Lead Author: Full Name, Title, Affiliation and Email Address)
  • Keywords (provide 4-5 keywords)
  • Description (a concise one-sentence summary of your paper)
  • 100-word abstract that includes objective, hypothesis, methodology (including sample and frame)
  • Extended abstract
    • Research Question (100 words)
    • Method and Data (100 words)
    • Summary of Findings (100 words)
    • Statement of Key Contributions (100 words)
    • No reference list is necessary. If needed, simply state “References are available upon request.”
    • Avoid including graphic elements (e.g., display equations, tables, figures, appendices) in Extended Abstracts.

Submission and Acceptance Process

  1. Submit your entry when the submission window opens.
    • If your chapter submits a team of two authors for the poster, designate a primary lead contact who will manage the submission process and sign in to Award Force to complete the application.
    • If the team is new to the Award Force platform, the primary contact must create an account, providing contact information for both team members during signup.
  2. The top 30 submissions will receive invitations to present and compete at ICC. Accepted poster authors must prepare a tri-fold poster for display.
  3. At ICC, multiple rounds of judging will occur. Further details are provided below. The winner will be announced during the Friday Awards Ceremony at ICC.

Round Details

Poster Set-Up: Friday, April 11, 8:00 – 8:25 a.m.

Round 1: Friday, April 11, 8:30 – 9:30 a.m.

  • During this session, poster authors are required to stand by their posters, ready to discuss their research and answer judges’ questions.
  • Six posters will advance to the next round based on judges’ evaluations.

Finals (Oral Presentation): Friday, April 11, 11:00 a.m. – Noon

  • In this phase, the authors of the six selected posters will have 8 minutes to present and share an overview of their poster, without audiovisual aids.
  • 12:30 – 2:00 p.m. – Judges will have a final opportunity to review the posters and submit their scores to determine the ICC Best Undergraduate Research Poster.

How Are the Posters Judged?

Selected Undergraduate Research Posters will be presented in person at the International Collegiate Conference.

Research Question (25 points):

  • Clarity (10 points): Clearly articulated and focused research question.
  • Relevance (10 points): The question is relevant to the subject and demonstrates a clear understanding of the research area.
  • Originality (5 points): The research question shows creativity or innovation in approaching the topic.

Method And Data (25 points):

  • Description (10 points): Clearly explains the chosen research method and data collection procedures.
  • Appropriateness (10 points): Demonstrates the suitability of the chosen method and data for addressing the research question.
  • Rigor (5 points): Reflects a thoughtful consideration of potential biases, limitations, and ethical considerations.

Summary of Findings (25 points):

  • Clarity (10 points): Presents the findings in a clear and concise manner.
  • Accuracy (10 points): Ensures accuracy in summarizing the key results obtained from the research.
  • Relevance (5 points): Relates the findings back to the research question and objectives.

Statement of Key Contributions (25 points):

  • Identification (10 points): Clearly identifies and articulates the key contributions of the research.
  • Significance (10 points): Demonstrates the significance and impact of the contributions to the field.
  • Originality (5 points): Conveys any novel or unique aspects of the research.


Best Poster will receive a $100 and a certificate.

New: Accepted Undergraduate Research Posters are featured in the 2024 ICC Proceedings! Click on the link below to access.


Do I have to be registered for the 2025 AMA International Collegiate Conference to participate?
Yes, participation requires registration for the ICC as it is held in person at the conference.

Can my chapter submit multiple posters?
No, there is a limit of one poster presentation per collegiate chapter/university.