Attention Collegiate Community:

Details for the 2026-2027 AMA Competition Season – including competition guidelines, judging rubrics, sign-up forms and prize outlines are noted below.

As a gentle reminder, please make sure all incoming chapter leaders & e-board members are listed in your Chapter’s Community Admin Portal to ensure they receive important announcements and competition updates from the AMA.

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Competition Objectives

• Celebrate Marketing Week and foster opportunities to explore the value of being an AMA member and collaborating as a marketing community.
  • Celebrate Marketing Week anytime during the Fall Semester: Mid-Sept to the End of October.
  • To be considered among the top chapters, participating in Marketing Week is essential. Celebrating Marketing Week will earn your chapter points toward the Top Chapter Awards.
• Showcase AMA’s value to members and customers, whether they perform, teach or study marketing.

It is important to use the Social hashtag – #WhyAMA in your communication and reporting

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Entry Requirements

To enter the Marketing Week Competition, your chapter will need to submit a Summary Report that includes:

• A description of how your chapter’s marketing week highlighted the following goals.
  • How did your week foster a sense of support and community among marketing students?
    • Reflect on the ways your actions, events, or communications helped create an inclusive, encouraging environment where marketing students felt connected and valued.
• How did your week’s theme and activities connect with and celebrate marketing as a major on campus?
  • Explain how your work showcase your week’s theme and demonstrated the transformative impact of marketing.
  • Reflect on how your efforts celebrated the field and its value to other majors and to the campus community.
• A detailed list of social media activities related to your Marketing Week and member recruitment promotions.
  • Include the specific platforms used, and a brief description of each post or campaign.
• Include the list of the activities planned, along with any goals specific to individual activities, target audience, location of event, etc.
  • Small chapters can celebrate marketing week for 2-3 days and larger chapters can celebrate for 3-5 days to qualify for the competition.
    • Chapters must meet the minimum activity days according to their size. A higher number and variety of events can strengthen your submission.
  • Identify your chapter size: Small Chapter (25 or less) / Large Chapters (25+ more) paid AMA national undergraduate members.
• Details of how the activities were executed.
  • Describe how each activity was implemented, including:
    • Participation and engagement levels
    • Collaborations or sponsors
    • On-the-ground logistics or adaptations
• An evaluation of the results of the activities related to the stated goals.
  • Evaluate each activity based on its stated goals. Include:
    • Results and key takeaways
    • Metrics such as attendance, feedback, and social engagement
    • Successes, challenges, and lessons learned for future planning
• Remember: Be creative! Consider using different formats, storytelling, infographics or magazine articles to design your report.

Summary Report Guidelines:

• Maximum of three pages (letter size – 8.5 x 11)
• 12-point font
• Save entries as a PDF following this naming format: “University Name_Marketing Week.PDF”
• The document, including visuals, must adhere to the three-page limit

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How is the Competition Judged?

The competition is judged by AMA Collegiate students and overseen by the AMA Collegiate Chapters Council.

Criteria GOALS (10 pts)

• Clarity – Goals are clearly defined and easy to understand.
• Quantifiable – Goals are specific, measurable, attainable, relevant, and time-bound (SMART) are meaningful and align with your chapter’s mission.

Criteria ACTIVITIES (45pts)

• Variety- A diverse range of activities are offered to appeal to different interests.
• Creativity – Activities demonstrate originality and innovative thinking.
• Alignment – Activities directly support the stated goals of Marketing Week.
• Quality – Activities are well-planned, organized, and executed with professionalism.
• Value Creation – Activities create meaningful value for students, the chapter, university, profession, or community.
• Target Audience – Activities are tailored to the needs and interests of the target audience.
• AMA hashtag – Usage of #WhyAMA in social media.

Criteria EXECUTION (25pts)

• Implementation – Activities were carried out as planned with minimal disruptions.
• Quality – Activities met or exceeded expectations in terms of content and delivery. Did activities create value for students?
• Coordination – Activities were well-coordinated and ran smoothly.
• Social media – Social media efforts effectively supported the activities and reached the target audience with strategic messaging, consistency, storytelling and promotion of activities before, during and after.
• Attendance – Activities effectively attracted and engaged the intended audience.

Criteria RESULTS (20pts)

• Objective Attainment – Activities successfully met the objectives outlined in the Marketing Week plan.
• Membership Growth – The chapter gained new members because of Marketing Week activities.

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Competition Prize

Winners will be announced and recognized at the AMA International Collegiate Conference.

1st Place Large Chapter – $250 and Certificate

1st Place Small Chapter – $250 and Certificate

2nd – 3rd Place (Large & Small) Chapters – AMA Certificates

Questions?

Contact AMA Support at Collegiate@ama.org.

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Calling All AMA Volunteers!

Want to make an impact and support the AMA Collegiate Community?

Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.

Learn more and sign up today, visit the AMA Collegiate Volunteer Page. 

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