Competition Objectives
- Celebrate Collegiate Marketing Week and foster opportunities to explore the value of being an AMA member and collaborating as a marketing community.
- Showcase AMA’s value to members and customers, whether they perform, teach or study marketing.
- Demonstrate AMA and the AMA Support Center’s commitment to supporting and empowering volunteer leaders.
- Increase awareness among those outside of the marketing department about the significant impact and value of marketing to the world at large.
Collegiate Marketing Week is traditionally held the first full week in October. However, collegiate chapters may choose to hold their Marketing Week activities up to two weeks before or after the first week of October if that works better for their schedule.
Social hashtag to include: #WhyAMA
Entry Requirements
To enter the Collegiate Marketing Week Competition, your chapter will need to submit a Summary Report that includes:
- A description of how your chapter’s marketing week highlighted the following goals. Please specifically state:
- How did your week “provide a feeling of support and community for marketing students”?
- How did your week “provide real solutions (Answers in Action)”?
- How did your week “celebrate the impact of marketing on life and the world”?
- A detailed list of social media activities around your Collegiate Marketing Week and member recruitment promotions, including the social media channels and accounts posted to. (List the channel and the @ handles).
- A list of the activities planned, including any goals specific to individual activities, target audience, location of event, etc.
- Details of how the activities were executed.
- An evaluation of the results of the activities related to the stated goals.
Summary Report Guidelines:
- Maximum of two pages
- 1-inch margins, 12-point font
- Save entries as a PDF following this naming format: “University Name_Marketing Week”
- The document, including visuals, must adhere to the two-page limit
Remember: Be creative! Consider using different formats, such as storytelling, infographics or magazine articles to design your report.
How is the Competition Judged?
The competition is judged by AMA Collegiate students with oversight by the AMA Collegiate Chapters Council.
Goals 30% (overall for Marketing Week and for each individual activity)
- Clearly articulated
- Appropriately ambitious
- Quantified
Activities 40%
- Are there a variety of activities?
- Do the activities show creativity and innovation?
- Are the activities appropriate given the goals?
- Are these activities of high quality?
- Who benefits from these activities (charity, fundraising, etc.)?
- Do programs recognize the needs of target markets?
- How much professional interaction is involved?
Execution 20%
- How well were the activities executed?
- What was the quality/value of the actual activities?
- Were the activities well coordinated?
- How well was the social media plan being executed to support the activities?
- How many people from the target audience attended each activity?
Results 10%
- Were objectives as outlined in the original Collegiate Marketing Week plan met by activities?
- How successful were the activities in reaching the overall Collegiate Marketing Week goals and individual activity goals?
- Did the chapter gain new members from Collegiate Marketing Week activities?
Competition Prize
Winners will be announced and recognized at the AMA International Collegiate Conference.
Placement for 1st through 3rd Place will receive a placement certificate.