Competition Objectives
- Design and create at least two digital marketing outputs based on a digital marketing brief
- Showcase your creativity, skills and ability to develop digital marketing outputs
Competition Sponsor
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Competition Process
- Sign up when competition opens.
- Note: This is a team competition, with teams of 2-5 students.
- Only 30 team spots available on a first-come, first-served basis, one team per chapter.
- Participants must be registered for the 2025 AMA International Collegiate Conference (ICC).
- Note: Even if your chapter is still in the process of paying for ICC registration, you can sign up for the ICC competitions. All competition participants will be verified and confirmed before securing a competition spot.
- Once teams and members are verified, participants will receive a confirmation email with further details.
- At ICC, the competition will be a 2-hour session where your team works together to create two digital marketing outputs based on a digital marketing brief to be provided on site at the competition.
- Each competing student must provide and bring their own laptop, fully charged.
- Note: Power strips or electrical outlets will not be available. It is the responsibility of the participating chapters and their members to ensure their team has the necessary technology powered up to compete.
Entry Requirements
- Exclusively open to undergraduate students
- Each AMA Collegiate Chapter may register only one team, consisting of 2-5 students, to compete
- Students competing are required to be in-person at the AMA International Collegiate Conference (ICC)
How is the Competition Judged?
Your team will be evaluated by a panel of session partners and volunteer judges using the evaluation criteria outlined below.
Output One
Objective (0 to 5 Points)
- Identifies effective objective and justifies
Keywords (0 to 5 Points per criteria / Up to 10 Points)
- Identifies specific and relevant keywords
- Justifies
Content and Engagement (0 to 5 Points per criteria / Up to 25 Points)
- Relevant content
- Unique content
- Call to Action(s)
- Interactive elements
- Justifies
Budget (0 to 5 Points)
- Identifies reasonable cost and budget and justifies
Output Two
Design/Aesthetics (0 to 5 Points per criteria / Up to 20 Points)
- Creativity & Appearance/Look & Feel
- Format/Layout
- Format/Mix of text, images, and other elements
- Justifies and cites legal sources of imagery and other content
Relevance/Content/Functionality (0 to 5 Points per criteria / Up to 30 Points)
- Relevant subject matter/matches referral source
- Strategically incorporates relevant keywords
- Value
- Ease of Navigation
- Responsiveness
- Justifies
Engagement and Analytics (0 to 5 Points per criteria / Up to 20 Points)
- Call to Action(s)
- Interactive elements
- Justifies
- Describes actionable analytics the output is positioned to generate
Competition Prize
One chapter per placement:
- 1st Place – $200 Gift Card (One Team and Certificate)
- 2nd Place $100 Gift Card (One Team and Certificate)
- 3rd Place $75 Gift Card (One Team and Certificate)