Attention Collegiate Community:
Competition Participants: Please be aware that Competition materials (full instructions, rubric, etc.) will be sent out by end of day Monday, October 19th. Watch for an email to your inbox!
Details for the 2026-2027 AMA Competition Season – including competition guidelines, judging rubrics, sign-up forms and prize outlines are noted below.
Inspire. Engage. Take Action. This year’s competition will feature a dedicated call to action as part of the challenge. Learn more below.
Gentle reminder, please make sure all incoming chapter leaders & e-board members are listed in your Chapter’s Community Admin Portal to ensure they receive important announcements and competition updates from the AMA.
Competition Objectives
- Virtual Fall Team Competition
- Design a social media strategy based on a digital marketing brief
- Competition Brief to be released to participating teams on Monday, October 19th by 12:00pm CT
- Showcase your creativity, skills and ability to develop digital marketing outputs
Competition Sponsor
Copyright ©2026 Western & Southern Financial Group Inc. Cincinnati, Ohio. All rights reserved. Gerber Life is a registered trademark. Used under license from Société des Produits Nestlé S.A. and Gerber Products Company.
Learn More About Gerber Life:
Want to join us in shaping the future of marketing – become an AMA partner today! Click here and discover the AMA Sponsorship opportunities.
Competition Process
- Sign up when competition opens in the Fall.
- Note: This is a team competition, with teams of 3-5 students (undergraduate students).
- 50 team spots available on a first-come, first-served basis.
- You are allowed to register more than one team for the competition. However, initial team assignments will be limited to ensure broad chapter representation.
- First 30 unique teams to register will be guaranteed a spot.
- The remaining spots will be offered to additional teams that submitted more than one team, and assignments will be assigned in the order in which sign ups are received.
- Once teams and members are verified, participants will receive a confirmation email with further details.
- The competition brief and full instructions will be released to the student contact lead listed on the sign up form on Monday, October 19th by 12:00pm CT
- Round 1 will happen asynchronously (teams working independently) from Monday, October 19th – Sunday, November 1st.
- Round 1 submissions must be turned in by 11:59pm CT on Sunday, November 1st.
- Round 2 will happen in real time during AMA Career Week on Thursday, November 12th at 12:00pm CT.
- The top five teams identified by the Gerber Life team will be invited to present their submission in more detail during this session.
- First, second, and third place teams will be announced via AMA Collegiate Instagram account, with individual follow up being sent to the three teams via email.
- Round 1 will happen asynchronously (teams working independently) from Monday, October 19th – Sunday, November 1st.
- Open to all AMA Collegiate Chapters in good standing
Entry Requirements
- Exclusively open to AMA undergraduate students
- Each AMA Collegiate team may register multiple teams, consisting of 3-5 students, to compete
- The Virtual Digital Marketing Competition brief and full instructions will be released to the student contact lead listed on the sign up form on Monday, October 19th by 12:00pm CT
- Competition Format: Virtual
How is the Competition Judged?
Evaluation criteria will be made available along with competition brief and full instructions on Monday, October 19th by 12:00pm CT.
Competition Prize
The competition winners will be announced following the Career Week event, taking place November 9-13, 2026. This competition will award one winner in each of the following placements:
- 1st Place Winner: 1 (one) Complimentary Conference Registration to ICC 2027 and digital AMA Certificate
- 2nd Place – digital AMA Certificate
- 3rd Place – digital AMA Certificate
Questions?
Contact AMA Support at Collegiate@ama.org.
Calling All AMA Volunteers!
Want to make an impact and support the AMA Collegiate Community?
Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.
Learn more and sign up today, visit the AMA Collegiate Volunteer Page.