Attention Collegiate Community:
Details for the 2026-2027 AMA Competition Season – including competition guidelines, judging rubrics, sign-up forms and prize outlines are noted below.
Inspire. Engage. Take Action. This year’s competition will feature a dedicated call to action as part of the challenge. Learn more below.
Gentle reminder, please make sure all incoming chapter leaders & e-board members are listed in your Chapter’s Community Admin Portal to ensure they receive important announcements and competition updates from the AMA.
Competition Sponsored By:
As the philanthropic arm of the American Marketing Association, the AMA Foundation (AMAF) strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact.
Through our established global community, world-renowned journals, and vast chapter network, the AMA and AMA Foundation are uniquely positioned to empower marketers at scale. As the essential community for marketers, our people-first strategy connects marketers with the resources, knowledge, and relationships they need to lead the industry forward. We don’t just observe the future; we develop the people who are building it.
AMA Foundation Case for Support: The AMA Foundation’s Case for Support presents the vision behind our investments in marketing students, faculty and professionals. It outlines the challenges facing the field, the opportunities before us and how our people-first approach can prepare marketers to lead through change.
Learn more about the AMA Foundation here.
Additional Resources:
Donate to the AMA Foundation | 2025 AMA Annual Report
Competition Objectives
Is there a “Social Impact Focus” this year?
Yes! The AMA Foundation is looking for chapters to create an original social impact video (3-minutes long) that brings the AMA Foundation’s impact to life by showing how an AMA experience can transform individuals, communities, or the marketing profession – and how the Foundation enables these organizations.
The Challenge
- Create an original social impact video that brings the AMA Foundation’s impact to life!
- Full Challenge Brief Coming Soon!
- All submitted videos may be used by the AMA and AMA Foundation for promotional purposes prior to the announcement of the winner at the 2027 International Collegiate Conference (ICC).
How does the competition relate to the Annual Report?
This competition category aligns with the Social Impact section of the Chapter Plan/Annual Report, which highlights programs and activities demonstrating the chapter’s commitment to its broader community (campus, local, or national causes). It emphasizes the social impact of the chapter’s marketing efforts. This section accounts for 15 of the 100 total points in the Chapter Award Competition and focuses on initiatives that showcase the chapter’s marketing skills.
Entry Requirements
Please follow these requirements:
- Videos can be made in any quality that fits your vision (professional and smartphone).
- The video is no more than three minutes (3:00) long
- Only YouTube videos will be accepted and viewed by judges.
- Upload your videos directly to YouTube prior to the competition deadline. AMA judges will not download or view videos from any other video platforms, and video links not associated with YouTube will be disqualified.
- Share the full YouTube URL to your video(s) when submitting the URL link.
- Chapters may use drones to make video content.
- All video content must be original and produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.
How is the Competition Judged?
This competition will go through one round of judging by the AMA Foundation Board of Advisors
and will be overseen by the AMA Collegiate Chapters Council.
2026-2027 Criteria Outlines and Points Coming Soon!
Deduction: Over The Video Time Limit (-20 Points)
- Deduct 20 points if the video is over the 3:00 minutes time limit.
Competition Prize
The competition winners will be announced at the International Collegiate Conference. This competition will award one winner in each of the following placements:
1st Place – $250 and AMA Certificate
2nd Place – $150 and AMA Certificate
3rd Place – $100 and AMA Certificate
Questions?
Contact AMA Support at Collegiate@ama.org.
Calling All AMA Volunteers!
Want to make an impact and support the AMA Collegiate Community?
Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.
Learn more and sign up today, visit the AMA Collegiate Volunteer Page.