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    AMA Membership

    No matter your level of marketing experience, the AMA offers the tools, training, research and community to help you advance your career.

AMA Membership Benefits


AMA members get best pricing on Professional Certified Marketer® exams on topics like marketing management, digital marketing and content marketing. Plus, your membership provides you with CEUs to maintain your certification!

Toolkits and Playbooks

Our members-only AMA Marketer’s Toolkits include 100+ templates to help you save time and make smarter business decisions.

AMA Journals

Unlimited digital access to the latest marketing research from all five of our industry-leading AMA Academic Journals.

Training and Conferences

Receive discounts on national and local AMA events where thought leaders across industries share their insights. 

DEI MicroVideos

A library of 20+ short but impactful videos designed to provide actionable takeaways to help you put DEI principles into practice.

Affinity Groups

These member-only groups break down geographical barriers and create a space for you to build meaningful connections worldwide.

Members-Only Webinars

We bring together experts from across industries and academia to have meaningful conversations about the marketing industry. Gain fresh perspectives, and leave inspired to make an impact with the work you do.

AMA Membership Digest

Each month, you’ll get a curation of helpful toolkits, useful training, impactful research and exclusive content. It helps you get the most out of your AMA membership.

O-1 Visa Opinion Letters

As a member benefit, the AMA offers peer group advisory opinion letters for United States O-1 Visas. O-1 Visas are issued to individuals of extraordinary ability to work in the United States.

Members Get Access to Free Learning Resources

Webinars featuring marketing leaders and academics tackling top industry challenges and on-demand training to help you skill up.

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The Essential Community for Marketers

We’re the largest community-based marketing association in the world. When you’re an AMA member, you get access to a networked community looking to make an impact.

Find Your Local Chapter

Explore the maps to locate AMA Professional or Collegiate Chapters in your area!

Who Should Join the AMA?

  • Marketing and sales professionals of all levels looking to boost their skills and expand their networks
  • Small business owners, freelancers or career switchers looking to learn more about marketing
  • Scholars, academics and doctoral students looking to publish in a journal or collaborate on research
  • Undergraduate students participating in their school’s AMA Collegiate chapter
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Professional or Academic Membership


Membership in a local chapter or academic special interest group

Access to members-only marketer’s toolkits

Recently graduated? You get a free year of membership.

Undergrad Collegiate Membership


Membership in AMA Collegiate Chapter at your university

Access to collegiate events and competitions

Group Membership

$139/Year per person

Multiple memberships managed by a single payer

Multi-purchase student membership available

Already a member or need to renew? Login

I’m a Digital Market Specialist helping service-based small businesses across the United States. My company location is in a rural area in Western North Carolina with limited real-time resources. AMA membership has allowed me to offer my clients meaningful real-time data helping their businesses to grow online. The AMA membership is an investment to any Digital Marketing Company.

Lorelei Garnes

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85 Years of Helping You Stay Relevant for Today

We started in 1937 when a group of academics realized the need to understand the emerging marketing discipline better. Today, we lead in a fast-changing field with innovative research and practical learning that helps marketers on all levels enhance their knowledge. We help advance careers by providing the tools, training and certifications to help marketers stand out among their peers. Together, we are building a community dedicated to making our industry stronger and showing that marketing can be a force for good. 

Have Questions?

We’re here to help at (800) AMA-1150 or