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Members Worldwide
Years Serving Marketers
Professional Chapters
Collegiate Chapters
The American Marketing Association has been defining and improving marketing practice for 90 years. Our community unites practitioners, scholars, educators, executives and students who are all navigating the same shifting field, with the training, research and connections to help you stay sharp and move forward with confidence.
Join AMA Today
It can be isolating trying to figure out your next move on your own. Connect with marketers at all levels through AMA chapters, peer exchanges, special interest groups and conferences.
Marketing changed again. We’ll help you keep up. Access cutting-edge research, expert-led webinars and curated insights to stay informed about what actually matters.
The field keeps shifting. Your path doesn't have to feel uncertain. Membership gives you exclusive pricing on training, certifications and conferences, so you can build skills and confidence for wherever marketing goes next.
Being known in your field takes more than a title. Through AMA's membership badge, PCM certification, awards, events and peer community, you build the kind of reputation that opens doors, wherever you are in your career.
AMA Membership brings together training, research, networking, programming, and exclusive savings in one place. Join before prices increase on October 20, 2026.
Fuel your success with a community that helps you achieve your goals. Here's why AMA membership stands out:
Every month, your membership unlocks exclusive virtual programming rotating across formats: practitioner-led training, peer exchanges, and panels where leaders from industry and academia deliver fresh insights.
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Stop starting from scratch. AMA’s downloadable and interactive toolkits give you a practical head start, so you can spend less time setting up and more time on strategy.
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Know what’s coming before your competitors do. Unlimited access to five industry-leading AMA journals keeps you at the forefront of the latest marketing research.
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Upskill with select free training courses valued at over $4,000, as well as discounts on additional training, national and local conferences, and Professional Certified Marketer® credentials. Plus, your membership earns CEUs toward maintaining your PCM credential.
Engage with 20+ impactful micro-videos offering practical takeaways to help you implement DEI principles in your daily work.
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As a professional member, you’ll be part of one of our 65+ local chapters across North America, connecting you with marketing professionals in your area. Collegiate membership includes access to one of 320+ chapters, typically located on your campus, where you can engage with fellow students and build your network.
Academic members receive unlimited access to 20+ Special Interest Groups (SIGs), where you can build meaningful relationships with fellow researchers who share your specialized interests, and could lead to collaboration, publication, and recognition.
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Enjoy members-only savings on everyday products and services.
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AMA members can request peer group advisory opinion letters for United States O-1 Visas, designated for individuals with extraordinary abilities seeking to work in the United States.
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Through my AMA membership, I'm able to connect with marketing experts who are passionate about their work and openly share ideas.
- Merideth Marr, Director of Marketing and Communications
Marketing and Sales Professionals
Enhance your skills and expand your professional network.
Small Business Owners and Freelancers
Gain marketing insights to grow your business.
Scholars and Academics
Collaborate, publish and access cutting-edge research. Plus, get access to our Special Interest Groups (SIGs).
Students
Join one of our 320+ Collegiate Chapters and gain experience through hands-on projects, networking and leadership opportunities.
Explore the maps to locate AMA Professional or Collegiate Chapters in your area!
Now is your chance to lock in the current rate before those changes take effect. Our new pricing will be:
Find the perfect AMA Membership plan tailored to your professional needs:
$29 / year per person for students
Download our Pitch Deck to help persuade your employer.
You can explore our maps to locate the closest AMA Professional or Collegiate Chapters in your area.
Special Interest Groups (SIGs) are focused communities of AMA Academic Members who share common research interests and are dedicated to advancing their field of study. SIGs provide opportunities for collaboration, knowledge-sharing and professional growth. You can view the full list of SIGs here.
While some AMA events are open to non-members, members enjoy significant discounts on event registration fees and exclusive access to certain events.
To renew your membership, simply log into your AMA account, navigate to the membership section, select the “Renew” button and follow the renewal prompts provided.
AMA membership is for 12 months and starts once it is paid for. If you are part of a group membership, your membership is activated once you use the provided group membership code.
Yes, you can renew early. Renewing before your expiration date will simply add 12 months to your current membership. You won’t lose any months; your new expiration date will be extended accordingly.
Once the payment has been processed, you are sent a receipt and a unique group code. The directions are to pass the code out to everyone in the group so they can individually create or renew their membership. Please click here for an example of the process each group member will complete.
Renewing is the same process as purchasing a new group membership. Please click here for more information. If you want to confirm who is part of your group, please email customersupport@ama.org.
Each group member’s expiration date depends on when they redeemed their membership using the group code. Renewal dates are based on individual redemption times.
No, your primary email address serves as your unique identifier for AMA membership.
Within one business day of your membership purchase, you will receive an email from Credly (admin@credly.com) with instructions on how to claim your digital membership badge.
Yes! We offer a discounted rate for doctoral students. Click here for more information.
Absolutely! AMA welcomes members from all around the world.
To pay for someone else’s membership, please email customersupport@ama.org, and we’ll provide a secure payment link.
Don't miss out on the opportunity to invest in your professional and personal development. Become an AMA member today and unlock a world of possibilities.