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Doctoral Student SIG

Doctoral Student SIG

About
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The Doctoral Student SIG (DocSIG) is a special interest group of the American Marketing Association designed specifically for marketing doctoral students. DocSIG was founded by marketing doctoral students and continues to respond to the needs of marketing doctoral students. DocSIG offers opportunities for students to develop professional skills in the areas of research, writing, teaching, presenting, reviewing, and other areas that aid in job placement and career college paper format development. In addition, we seek to provide a community for students of marketing to interact, ask questions, and generally support each other. In this way, DocSIG not only aims to offer useful information that can aid students in their study program, but strives to facilitate professional relationships that will last long after one’s years as a doctoral student.

For the latest from DocSIG, check out their website and follow up on FacebookTwitterLinkedIn or YouTube.

AMA Membership for Doctoral Students

Doctoral students get an exclusive discount on AMA professional membership. Just follow these steps and use the discount code AMADOCTORAL:

  • If you have an AMA.org account, Login and visit AMA.org/membership. If you do not have an account, click here.
  • Select “Professional or Academic Membership” (not Student Member), click Next
  • Select “1 – Year Member” then click Next
  • Select “Academic Community – 1 Year” then click Next
  • Select “Doctoral Students SIG – 1 Year” and any other SIG’s free of charge then click Next
  • Enter the discount code AMADOCTORAL on the Order Summary Screen, click Apply, then click Next
  • You are brought to a success page and are now an active AMA member. An automated receipt will be sent after processing.

Awards
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Mathew Joseph Emerging Scholar Award

Dr. Mathew Joseph honors a doctoral student who has displayed exemplary holistic scholarship and exhibits a bright future in the academic discipline. It is a large honor for the selected doctoral student. The faculty judges look for a top emerging PhD student who holistically has the influence and abilities to become a great scholar in marketing.

  • 2020 Winner – Riley Krotz, University of Tennessee, Knoxville
  • 2019 Winner – Unnati Narang, Texas A&M University
  • 2019 Finalist – Jillian Hmurovic, University of Pittsburgh

AMA DocSIG Mentorship Award

This Award recognizes a faculty mentor that has consistently demonstrated support to marketing doctoral students and the AMA DocSIG mission.

  • 2021 Winner – Dr. Mark B. Houston, Neeley School of Business, Texas Christian University
  • 2019 (Inaugural) Winner – Dr. Mathew Joseph,  St. Mary’s University
Leadership
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Divya Ramachandran, Chair

Divya is a fourth-year doctoral student in marketing strategy at Georgia State University. Her research interests include the new-age technology – marketing interface, digital media, customer experience, and customer engagement.

Email: dramachandran1@gsu.edu

Louis Zmich, Chair-Elect

Louis is a third-year doctoral candidate in Marketing at Louisiana Tech University. His primary research areas are salespeople, technology in sales, and digital sales sponsorships with an emphasis on social media influencers.

Email: ljz001@latech.edu

Phillip Wiseman, Vice Chair of Research (Productivity Research)

Phillip Wiseman is a fifth-year doctoral student at the University of Houston’s Bauer College of Business. His research interests are focused within the areas of personal selling and sales force management.

Email: pwiseman@bauer.uh.edu

Victor Nogueira, Assistant Vice Chair of Research (Productivity Research)

Victor Nogueira is a third-year doctoral student at the University of Houston’s Bauer College of Business. His research interests center around relating macro economic phenomena to marketing outcomes, as well as sales force sizing, and management.

Email: vmnogueira@uh.edu

Cheryl-lyn Ngoh, Vice Chair of Research (Who Went Where Research)

Cheryl-lyn Ngoh is a third-year doctoral candidate in Marketing at Kent State University. Her research focuses on retailing, channel management and innovation. Specifically, she is interested in consumer’s search and choice behavior and understanding firm’s decision-making strategies.

Email: cngoh1@kent.edu

Xiaowei Guo, Vice Chair of Research (Who Went Where Research)

Xiaowei Guo is a second-year doctoral student at Kent State University. Her areas of interest are consumer behavior, especially the decision making, attitudes and emotions topics.

Email: xguo15@kent.edu

Mehrnoosh Reshadi, Vice Chair of Communications

Mehrnoosh is a third-year doctoral student in Marketing at Texas Tech University. Her research interests encompass innovation adoption, digital media, and technology-marketing interfaces from a service-provider perspective. She also studies corporate social responsibility, sustainability and sustainable consumption in various contexts.

Email: Mehrnoosh.Reshadi@ttu.edu

Kiwoong Yoo, Assistant Vice Chair of Communications

Kiwoong is a first-year doctoral student in Marketing at the University of Tennessee, Haslam College of Business. His research interests include international marketing, marketing-finance interface, and agile marketing.

Email: kyoo2@vols.utk.edu

Ashley Hass, Vice Chair of Online Engagement

Ashley is a third-year doctoral candidate at Texas Tech University. Her research interests include digital marketing, social media influencers, social media, branding, identity, brand identity, and the scholarship of teaching and learning.

Email: ashley.hass@ttu.edu

Kevin Giang Barrera, Assistant Vice Chair of Online Engagement

Kevin is a second-year doctoral student in Marketing at Georgia State University, J. Mack Robinson College of Business. His research interests involve customer experience, consumers’ sentiments/emotions, and social media marketing.    

Email: kgiangbarrera1@gsu.edu

Esra Asif, Vice Chair of Special Projects and Partnerships

Esra is a final year doctoral candidate for Marketing at University of Leeds, alongside a social entrepreneur. Her research interests lie within consumer behavior and decision making studied through experimental designs, focusing on mindsets, advertising frames, beliefs and social policy.

Email: bnea@leeds.ac.uk

Brittany Beck, Assistant Vice Chair of Special Projects and Partnerships

Brittany is a first-year doctoral student in Marketing at Louisiana Tech University. Her research interests include retailing and social commerce, consumer privacy and well-being, and social media marketing.

Email: bbb019@latech.edu

Breanne Mertz, Vice Chair of Media Relations

Breanne is a third-year doctoral candidate in Marketing at Louisiana Tech University. Her research interests include the humane treatment and job satisfaction of front line service providers. She also studies digital marketing and service quality with a focus on the impact of technology on both providers and customers.

Email: baw030@latech.edu

Nuket Serin, Vice Chair of Content Management

Nuket is a fourth-year doctoral candidate in the Department of Marketing and Logistics at Florida International University. Her primary research focuses on consumer wellbeing & choice behavior, technology, and social media

Email: nseri004@fiu.edu

Melanie Koskie, Assistant Vice Chair of Content Management

Melanie Koskie is a first-year doctoral student in Marketing at Louisiana Tech University. Her research interests include social media, communication, sustainable consumption, and consumer well-being.

Email: mko010@latech.edu

Jennifer Locander, Immediate Past-Chair

Jennifer Locander is a fifth-year doctoral candidate at the University of Mississippi. Broadly, her research focuses on the contextual influences of motivation and behavior in consumer, frontline employee, and salesperson contexts. Her research is published in the Journal of Business Research and the Journal of Marketing Behavior.

Email: jlocander@bus.olemiss.edu