Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Streamline Your Content Planning Strategy
December 11
Online | 2 hours | Intermediate
Mastering Short-Form Video Content
Online | 4 Hours | BeginnerAMA Digital Marketing Copywriting – January 2025
Online | 6 Weeks | Small Group LearningEssential Email Tips for 2025
Online | 2 Hours | Beginner/IntermediateProject Management Skills for the Speed of Marketing
Online | 2 Hours | BeginnerNews Stand
Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
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A Quick Guide to Creating a Customer-Obsessed CX Program
Your secret weapon for leveling up and outpacing competitors Research shows that 80% of organizations now expect to compete primarily on customer experience (CX), making it the new battleground for success. But success begins with taking action—and this guide will show you how. In this guide you’ll learn: · The common roadblocks to creating customer-obsessed […]
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Cringey or Cool? What Teens Really Think About Trendiness in Ads
New research reveals teens prefer authentic cultural connections over social media tricks—and they can spot the difference in seconds. Nothing catches a marketer’s attention quite like a shiny new trend. But trend hopping comes with significant risks, especially today, as viral moments catch fire and flame out faster than you can flick a BIC. A […]
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9 AI Prompts To Boost Holiday Sales & Marketing
Boost your holiday marketing with 9 powerful AI prompts for quick, high-converting campaigns—plus insights into the top CRM for small businesses. Get your business ready for the biggest spending season of the year with Keap’s comprehensive eBook designed to simplify your holiday campaigns. Leveraging AI and a powerful automation software like Keap can save time, […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
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