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    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

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    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

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    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

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    Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

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    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.

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Training

AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.

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Certification

 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

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Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

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    Marketing News

    Leading a marketing communications team through transformative change is typically a multi-year, multi-faceted endeavor—one that can often seem daunting. Compounding the challenge of limited budgets and overwhelmed staff lies a familiar foe: resistance to change. Many articles delve into why our teams might want to stick with what they know, but a common culprit is […]

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    • From Our Partners

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      Article

      Allison offers integrated marketing solutions to boost awareness, cultural relevancy, enhance reputation, transform brands and elevate business performance. By: Demar Anderson, EVP of Marketing at Allison, AMA member (Chicago chapter) In a marketing landscape more dynamic and challenging than ever, a marketer’s role as a visionary leader requires constant adaptation and innovation. As you prepare […]

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      Article

      Common brand measurement methods are falling flat with either skewed results, or an incomplete picture of impact. Within this white paper, discover how to:  Download now to uncover how you can redefine brand measurement for campaigns extending beyond paid media.

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      Article

      Events continue to prove their worth as a marketing channel. With the right strategy, marketers can leverage events to build deeper relationships with customers and prospects, drive brand awareness, foster community, and shorten sales cycles. The key to all of this? Event engagement. It’s not enough to know how many attendees you’ve pulled into your […]

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    “To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

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