Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
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Google Analytics Bootcamp
August 27
Online | 4 Hours | Intermediate
Effective Partner Marketing Strategies
Online | 2 hours | BeginnerStreamline Your Content Planning Strategy
Online | 2 hours | IntermediateDigital Marketing Trends for 2025
Online | 2 hours | IntermediateAMA Digital Marketing Copywriting – January 2025
Online | 6 Weeks | Small Group LearningNews Stand
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Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
From Our Partners
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GUIDE: Building an AI-empowered Marketing Organization
The must-read guide for marketing leaders who want to empower their teams in the AI Era and positively shape the future of marketing. Marketing leaders have a unique opportunity to impact and drive corporate strategy in this era of AI-driven innovation. In early 2023, BlueOcean gathered marketing executives from leading brands at a workshop to […]
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Proactive Consumer Insights for Market Leadership
Transform Data into Real-Time Strategic Marketing Success Stay ahead in today’s tech-driven market with proactive consumer insights. This whitepaper highlights the shift from reactive feedback to understanding consumer motivations deeply. Discover how to integrate insights into business strategies, optimize ROI, and use advanced survey tools effectively. Learn the importance of continuous, real-time consumer connections to […]
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Unleash the Power of Acquisition Email: 2024 Edition
Discover hidden truths and optimize your email strategy for maximum ROI. Don’t let email myths cost you leads. Many businesses fall victim to common acquisition email myths and settle for lackluster results. Our 2024 Acquisition Email Report dives deep into the world of acquisition emails, shedding light on these misconceptions and revealing data-driven strategies for […]
Resources
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“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram