Title | Presenting Authors | Topics |
Illegal Markets and the Marketing Mix | Alec Slepchuk | Role(s) of Government and Markets |
Critical Review and Comparison of Stakeholder and Ecological Systems Approaches to Daily Fantasy Sports Policy | Ray Cho, Lia Nower | Role(s) of Government and Markets; The Role of Values in Marketing and Public Policy |
Chinese Parents’ Attitudes and Purchase Intention of Functional Foods for Children | Minna Rollins, Agnieszka Chwialkowska | Entertainment, Multicultural Marketing and Consumption; Biotechnology (and more broadly Health Care) |
Extending A Model of Luxury Branding With Antecedents: Incorporating Corporate Social Responsibility | Stephanie Pankiw | Entertainment, Multicultural Marketing and Consumption |
Social Identity Devaluation: The Consumption of Stigma Inducing Products | Corky Mitchell, Debra Laverie,Hans Hansen, | Marketing’s Contribution to Quality of Life |
In Dark We Trust | Yoon-Na Cho, Yihang Lin | Marketing’s Contribution to Quality of Life |
Using Social Marketing to Manage Negative Emotions in Young Adults | Elyria Kemp, Kelly Cowart, My Bui | Marketing’s Contribution to Quality of Life |
Digital Dads and Sharenting: An Exploration of First Time Fathers With Implications For Children’s Online Privacy | Mariea Hoy, Alexa Fox, Alexander Carter | Digital Marketing |
Consumer Behavior Attitudes Towards Reusable and Disposable Items: Small Changes Inspire Big Ideas. | Sarah Fischbach, Grace Dryer | Marketing’s Contribution to Quality of Life; The Role of Values in Marketing and Public Policy |
Devil in Disguise? How Content Marketing Is Designed to Make Kids Gamble. | Raffaello Rossi, Nikolaos Stylos, Agnes Nairn | Digital Marketing; The Role of Values in Marketing and Public Policy |
(Don’t) Kiss and Tell: Effects of Who Asks and How on Sharing of Personal Information | Smriti Kumar, George Milne, Elizabeth Miller | Digital Marketing |
Consumer Reactions to Social Publishing Sites | Cathy Cole, Sheila Goins, Daryl Irby | Digital Marketing |
Navigating Health Care Services: Experiences of Women With Chronic Reproductive Health Conditions | Edna Ndichu, Shikha Upadhyaya | Biotechnology (and more broadly Health Care) |
Sticking to alternative medicine: the role of psycho-immunology | Mesay M. Menebo, Luk Warlop, Kåre Sandvik | Biotechnology (and more broadly Health Care); Marketing’s Contribution to Quality of Life |