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2020 AMA Marketing And Public Policy Virtual Poster Presentations

2020 AMA Marketing And Public Policy Virtual Poster Presentations

TitlePresenting AuthorsTopics
Illegal Markets and the Marketing Mix
Alec SlepchukRole(s) of Government and Markets
Critical Review and Comparison of Stakeholder and Ecological Systems Approaches to Daily Fantasy Sports PolicyRay Cho,
Lia Nower
Role(s) of Government and Markets; The Role of Values in Marketing and Public Policy
Chinese Parents’ Attitudes and Purchase Intention of Functional Foods for ChildrenMinna
Rollins,
Agnieszka
Chwialkowska
Entertainment, Multicultural Marketing and Consumption; Biotechnology (and more broadly Health Care)
Extending A Model of Luxury Branding With Antecedents: Incorporating Corporate Social ResponsibilityStephanie PankiwEntertainment, Multicultural Marketing and Consumption
Social Identity Devaluation: The Consumption of Stigma Inducing ProductsCorky Mitchell, Debra Laverie,Hans Hansen,Marketing’s Contribution to Quality of Life
In Dark We TrustYoon-Na Cho,
Yihang Lin
Marketing’s Contribution to Quality of Life
Using Social Marketing to Manage Negative Emotions in Young Adults
Elyria Kemp,
Kelly Cowart,
My Bui
Marketing’s Contribution to Quality of Life
Digital Dads and Sharenting: An Exploration of First Time Fathers With Implications For Children’s Online Privacy
Mariea Hoy, Alexa Fox, Alexander Carter Digital Marketing
Consumer Behavior Attitudes Towards Reusable and Disposable Items: Small Changes Inspire Big Ideas.
Sarah Fischbach,
Grace Dryer
Marketing’s Contribution to Quality of Life; The Role of Values in Marketing and Public Policy
Devil in Disguise? How Content Marketing Is Designed to Make Kids Gamble.Raffaello Rossi,
Nikolaos Stylos,
Agnes Nairn
Digital Marketing; The Role of Values in Marketing and Public Policy
(Don’t) Kiss and Tell: Effects of Who Asks and How on Sharing of Personal Information
Smriti Kumar,
George Milne,
Elizabeth Miller
Digital Marketing
Consumer Reactions to Social Publishing Sites
Cathy Cole,
Sheila Goins,
Daryl Irby
Digital Marketing
Navigating Health Care Services: Experiences of Women With Chronic Reproductive Health ConditionsEdna Ndichu,
Shikha Upadhyaya
Biotechnology (and more broadly Health Care)
Sticking to alternative medicine: the role of psycho-immunologyMesay M. Menebo, Luk Warlop, Kåre SandvikBiotechnology (and more broadly Health Care); Marketing’s Contribution to Quality of Life

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