Icon image
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
The present study investigates the use of content marketing by gambling providers on Twitter with a focus on its possibly problematic effects it has on children and young persons (11-24) by employing a mixed method comprising a Big Data analysis of 888,745 Tweets and a subsequent manual content analysis of 381 Tweets.
