fbpx
Skip to Content Skip to Footer

Devil in Disguise? How Content Marketing is Designed to Make Kids Gamble.

Presented by: Raffaello Rossi, University of Bristol (raffaello.rossi@bristol.ac.uk)

The present study investigates the use of content marketing by gambling providers on Twitter with a focus on its possibly problematic effects it has on children and young persons (11-24) by employing a mixed method comprising a Big Data analysis of 888,745 Tweets and a subsequent manual content analysis of 381 Tweets.

Attached Media
Viewing 1 post (of 1 total)
  • Author
    Posts
  • #59937
    Monica Gerhardt

    Please provide feedback on Devil in Disguise? How Content Marketing is Designed to Make Kids Gamble.

Viewing 1 post (of 1 total)
  • You must be logged in to reply to this topic.
Login