We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Watch On-Demand For Free: Demand Gen/Growth Marketing Virtual Conference Register| Already Registered? Log In
The present study investigates the use of content marketing by gambling providers on Twitter with a focus on its possibly problematic effects it has on children and young persons (11-24) by employing a mixed method comprising a Big Data analysis of 888,745 Tweets and a subsequent manual content analysis of 381 Tweets.