Devil in Disguise? How Content Marketing is Designed to Make Kids Gamble.
Presented by: Raffaello Rossi, University of Bristol (raffaello.rossi@bristol.ac.uk)
The present study investigates the use of content marketing by gambling providers on Twitter with a focus on its possibly problematic effects it has on children and young persons (11-24) by employing a mixed method comprising a Big Data analysis of 888,745 Tweets and a subsequent manual content analysis of 381 Tweets.

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Monica Gerhardt
Please provide feedback on Devil in Disguise? How Content Marketing is Designed to Make Kids Gamble.
Mariea Hoy
Your analysis was of Tweets and your focus is on the appeal to children/young persons. I don’t typically think of Twitter as a dominant social media platform for this audience. Could you explain why you chose it rather than one that skews toward a younger demographic?
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