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Consumer Behavior Attitudes Towards Reusable and Disposable Items: Small Changes Inspire Big Ideas

Presented by: Sarah Fischbach and Grace Dryer, Pepperdine University

Our research focuses on behavior changes towards reducing single-use plastic waste focusing on the consumer perception of ‘disgust.’ For further information, please contact Sarah Fischbach, Assistant Professor Integrated Marketing Communication, Pepperdine University, sarah.fischbach@pepperdine.edu.

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  • #59935
    Monica Gerhardt

    Please provide feedback on Consumer Behavior Attitudes Towards Reusable and Disposable Items: Small Changes Inspire Big Ideas

    #59983
    Cathy Cole

    This is an interesting topic. It would be cool if you could do a field study or have consumers/students make an actual choice. Is there a direction for H3? Do you think people who are more concerned about cleanliness will be more or less likely to use reusable products? Why?

    #59985
    Ekin Pehlivan

    While it may be beyond the scope of the current project a future study in how Covid-19 impacted perceptions of reusable and recyclable choices would be an interesting extension. One of the companies I work with had to change their messaging in their marketing materials as the e-commerce search data trend (at least temporarily) seems to be for disposable products, for fear of contamination. I am curious as to the permanence and magnitude of this change, and would look forward to hearing your thoughts.

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