Extending a Model of Luxury Branding With Antecedents: Incorporating Corproprate Social Responsiblity (CSR)
Presented by: Stephanie Pankiw, University of Saskatchewan
Understanding and conceptualizing how theories of corporate social responsibility can be integrated into luxury branding.
For further information, please contact Stephanie Pankiw, J.D. Candidate, University of Saskatchewan stephanie.pankiw@usask.ca
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Monica Gerhardt
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