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In Dark We Trust

Presented by: Yoon-Na Cho, Yihang Lin, Villanova University

We propose that ambient lighting may influence an individual’s likelihood to achieve a goal. Based on prior findings on social closeness emerging in dark settings, we suggest how individuals might perceive the distance towards to goal to be closer in the dark. For further information, please contact Yoon-Na Cho, Associate Professor, Villanova University (

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