Editorial Mission
Journal of Marketing Research (JMR) delves into the latest thinking in marketing research concepts, methods, and applications from a broad range of scholars. It is included in both the Financial Times top 50 business journals and the University of Texas at Dallas research rankings journal list. Learn more about the editorial mission here.
Impact factor: 5.0
Scimago journal ranking: 7.415
AMA Members have access to all Journal of Marketing Research articles via AMA’s partner, SAGE Publishing. To access the full catalog of articles, please log in at the top of this page.
Recommended Reading
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Scholarly Insight
The Heritage Discount: The Story Behind the Price
This Journal of Marketing Research study explores the “heritage discount,” whereby sellers of sentimental goods accept lower prices from buyers who share a connection to the item’s past—even if the buyer would’ve paid more.
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Scholarly Insight
Inside the Consumer Brain: How Neuroscience Can Predict Ad Enjoyment
What makes us actually like an ad? Researchers have often relied on potentially flawed self-reports to measure ad effectiveness. A Journal of Marketing Research study implements a powerful new approach: neuroscience.
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Research Insight
Sharing Makes Us Wasteful: How Shared Products Drive Overuse—And What Businesses Can Do
A Journal of Marketing Research study shows how consumers perceive shared products like communal hand sanitizer as less effective, leading them to use more—especially when sharing with strangers rather than close others.
For Authors
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IMpact at jmr
Identification-Related Challenges and Recommendations
Developments in econometrics and statistics present an array of methods that can allow marketing researchers to address identification challenges presented by observational data and present findings that are rigorously derived. Learn more in this in-depth guide.
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