Deadline for Submissions: August 20, 2025
Chicago, IL—The American Marketing Association (AMA) invites you to add to the conversation and engage with the academic community as a conference presenter at the 2026 AMA Winter Academic Conference. The 2026 conference theme—Bridging at the Frontiers: Marketing for a World in Transition.
The conference welcomes ideas and submissions from a variety of perspectives and methods. We’re looking for contributions that offer a more connected and well-rounded view of marketing, highlighting the links between the environment, people, and communities, and emphasizing the importance of supporting those who are most vulnerable.
The 2026 AMA Winter Academic Conference will take place in Madrid, Spain, February 13-15, 2026. Additional information about the conference is available at AMA.org.
Additional information and requirements for proposals can be found here–2026 AMA Winter Academic Conference: Call for Papers.
Timeline for submissions:
- Call for Papers Due: Wednesday, August 20, 2025
- Accept/Reject Notifications Sent: Early November
- Event Early-Bird Registration: December 3, 2025
Conference tracks include:
- Advertising, Promotion, and Marketing Communications
- AI and Technology
- Consumer Behavior
- Consumer Protection, Public Policy and Regulation
- Digital Marketing, Social Media, and Online Platforms
- Emerging Marketing and International Marketing
- Marketing Strategy and Organization
- New Products and Innovation
- Retailing, Sales Management, and Personal Selling
- Services and Customer Service
- Sustainability and Social Responsibility
Submission types include: competitive papers, posters, special sessions, and flash talks.
Learn more about the 2026 AMA Winter Academic Conference and submit a proposal.
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About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premiere scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.