AMA’s 2025 Summer Academic Conference will Focus on Marketing’s Role in Promoting Responsible Technology While Serving People
Chicago, IL— The American Marketing Association (AMA) will host the 2025 Summer Academic Conference in Chicago, IL, August 22-24, 2025. The 2025 conference theme—Data Revolution: Empowering Humanity.
Data plays an increasingly expansive role across life and commerce today, not just as a tool for business growth but as a force that can drive positive global change. As a melting pot of diversely informed disciplines (psychology, sociology, economics, computer science), marketing is uniquely positioned to capitalize on and be informed by the ongoing data revolution. Join us to explore topics that will enable collaborations, forge strong relationships, inspire courageous thoughts, and ultimately nurture the human aspects of our community.
The 2025 conference will be full of engaging sessions discussing technology powered marketing and its intersection with the global economy and human behavior. We’ll bring together marketing academics and practitioners around the world to better prepare for an uncertain future driven by accelerated advances in different forms of technology.
Topics include:
- A conversation with Philip Kotler, the father of modern marketing, on the essence of transformative marketing research
- Intersections of marketing with medicine, public health, and law
- A panel discussion on AI’s implications for academic writing and peer review
- Focusing on how Generative AI, real-time audio/video data, and deep learning can enrich marketing research
- Examining the state of race in marketing amidst challenges to DEI initiatives
“As we convene the 2025 AMA Summer Academic Conference, we are reminded of our pivotal role in fostering a marketing landscape that champions responsible technology that helps improve our world,” said Bennie F. Johnson, CEO of the American Marketing Association.
Dates and Location
- August 22-24, 2025
- Sheraton Grand Chicago, 301 East North Water Street, Chicago, IL 60611
- Registration Information
Session Highlights
The AMA will host several enriching sessions:
- Interdisciplinary Research: Exploring the intersections of marketing with medicine, public health, and law with Manuel Hermosilla, Meng Zhu, and Ronald Paul Hill.
- Rethinking Authorship and the Peer Review Process in the Era of Generative AI: A panel discussion on AI’s implications for academic writing and peer review with Rebecca Hamilton, J-B Steenkamp, Koen Pauwels, Praveen Kopalle, Rohit Aggarwal, Roland Rust, and Adithya Pattabhiramaiah.
- Harnessing Emerging Technologies to Unlock New Opportunities in Existing Data: Focusing on how Generative AI, real-time audio/video data, and deep learning can enrich marketing research with Martin Reimann, Alice Li, Ashley Humphreys, and Xueming Luo.
- Transformative Marketing Strategies: A conversation with Philip Kotler on the essence of transformative marketing research, joined by V Kumar, Charles Noble, and Stephanie Noble.
- Race in Marketing (RIM) and Diversity, Equity, and Inclusion (DEI) Research in the Crosshairs: Examining the state of RIM amidst challenges to DEI initiatives with Lez Trujillo Torres, Dave Crockett, and Akon Ekpo.
Agenda and full list of speakers is available here.
###
About the American Marketing Association (AMA)
As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premiere scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM® professional certification advance knowledge. With 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association’s philanthropic arm, the AMA’s Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good.
AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA’s learning programs and certifications, conferences and events, and scholarly journals at AMA.org.