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AMA Digital Marketing Bootcamp – New York

New York, NY | 2 Days | Intermediate

Elevate Your Digital Marketing Skills in Two Days

If you’re looking to boost your skills quickly and stay ahead of the curve, the Digital Marketing Bootcamp is made for you. From holistic 360-degree strategies to ROI-driving tactical tips, you will learn the skills you need to keep your solutions—and your career—out in front. It’s one of our most popular events!

Over two days, subject-matter experts will guide you through an immersive journey, diving deep into cutting-edge strategies and execution plans. The series of workshops seamlessly integrate to show you how the digital marketing components work together to drive success. By the end of the Bootcamp, you’ll leave with practical ideas and up-to-date best practices ready to implement.

But the Bootcamp isn’t just about learning. A private tour of The Museum of Modern Art (MoMA) is included in your registration. Not only will you have the opportunity to network with like-minded professionals, but you’ll also have the chance to explore New York.

So get ready to experience New York and talk face-to-face with subject-matter experts to gain the knowledge and confidence to take your digital marketing to the next level.


You can find the Agenda, Speaker and Travel information using the tabs located towards the top of this page.


What to Expect

You will begin with foundation workshops, diving into essential practices ensuring you have a full 360-degree view!

Then, you will jump into sprint sessions to apply your new knowledge to your brand and organization.

Collaborate with fellow attendees in speed share sessions to exchange ideas, feedback and innovative strategies.

There are limited seats available to ensure you have adequate time to engage with your instructors and make connections with peers!


Thursday City Experience: Private Tour of MoMA

Keep the energy and networking going past the digital marketing programming! We will walk to The Museum of Modern Art (MoMA) on Thursday evening for an exclusive private tour of the 1880s-1940s Collection.


Event Details

Walkable from the Bootcamp’s recommended hotels, 810 Seventh Avenue will be your programming home for this two-day event. It is in the Theater District of Manhattan, so plan to experience breathtaking views of Times Square and Central Park!

810 Seventh Avenue
Seventh Avenue
New York, NY 10019


Key Takeaways

  • Learn best practices and digital marketing essentials, including digital strategy, content marketing, search engine optimization (SEO), social media marketing and digital analytics.
  • Understand how to build an actionable digital marketing strategy that aligns with your business goals and priorities.
  • Develop a content marketing strategy and execution that will drive significant results.
  • Learn specific and actionable techniques to deliver an ROI from your search engine optimization marketing executions.
  • Learn how to integrate storytelling into your marketing, delivering value to your target audiences while increasing brand visibility and ROI.

What’s Included?


Pricing

Members

Early-Bird (ends June 15): $1,549

Standard (after June 15): $1,649

Non-Members

Early-Bird (ends June 15): $1,899

Standard (after June 15): $1,999

Want to attend with a group of 3 or more? Contact customersupport@ama.org at least one week in advance to get 10% off registration.

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.


Who Should Attend?

Mid-level marketing professionals looking to gain the knowledge and confidence to take their digital marketing to the next level and the next step in their career.

Please note this Bootcamp will not cover digital marketing basics for beginners.


Letter to Your Boss

Need to convince your boss to let you join us in New York? Download our template, fill in the highlighted sections and send it off for approval.


Are you an AMA Professional Certified Marketer®️? This training is worth 8 Continuing Education Units (CEUs) to maintain your PCM®️ certification.


Looking for Other Options?

The Digital Marketing Bootcamp is also coming to Phoenix, AZ, on April 11-12, 2024. Learn more and register.



Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.


AMA Event Policies

Wednesday, July 19, 2023 (All Times ET)

Networking with Instructors (optional)

Kickstart your experience by meeting up with your instructors and fellow attendees at the Library Bar in the Sheraton New York Times Square lobby.

Library Bar in the Sheraton New York Times Square
811 Seventh Avenue
New York, NY 10019, US

Cord Silverstein

President of Advocacy Social

Jenny Munn

SEO Consultant, The Munn Group

Thursday, July 20, 2023 (All Times ET)

Registration and Breakfast

Opening Session

Get ready to be inspired and empowered as we delve into the future of digital marketing. This session will explore the recently released AMA Marketing Skills Framework, a roadmap of essential competencies for marketers in the digital age. As a blueprint for the skills and knowledge needed to stay relevant in our evolving industry, the AMA Marketing Skills Framework serves as the basis for this training’s content. This opening session will ignite a spark of self-reflection and strategic thinking about your professional journey. Prepare yourself to be challenged to set ambitious goals, align your skills with your passions, and plot a path to becoming the next-generation digital marketer and your dream marketing role.

Foundation Workshop

Digital Domination: Craft a Winning Strategy for Digital Marketing Success

As the marketing world evolves rapidly, staying ahead of the curve and maximizing your brand’s online presence is crucial. This cutting-edge workshop is designed to empower you with the knowledge necessary to create and implement a winning digital marketing strategy to drive results and elevate your business.

  • Learn how to identify your target audience’s top wants and needs
  • Develop invaluable personas that open up possibilities for impactful content
  • Dive into the world of storytelling and uncover powerful techniques to make your content shine
  • Elevate your video marketing by humanizing your brand while delivering value to your target audiences

Cord Silverstein

President of Advocacy Social

Sprint Session

Craft Stories that Resonate & Drive Target Market Engagement

In a series of sprints, speed sharing and collaboration with fellow attendees, you will:

  • Develop campaigns and content that your target markets will find great value in
  • Create “lo-fi” video campaigns differentiating your brand from your competitors
  • Determine what’s keeping your target markets up at night

Cord Silverstein

President of Advocacy Social

Lunch

Foundation Workshop

SEO Strategies & Techniques for Outranking Your Competitors On Google

A best-in-class digital strategy is not complete without a strategic SEO competitive analysis. Understanding how to increase visibility and regain market share is critical to a comprehensive, up-to-date and high-performing SEO strategy.

This session will help you gain an understanding to:

  • Develop a more competitive strategy and identify where to prioritize your efforts 
  • Align your SEO strategy with your company’s goals and overall marketing plan
  • Keep up with ever-evolving search trends and the latest algorithm changes 
  • Level up your skills and become more powerful in your role as a digital marketer and problem solver

Jenny Munn

SEO Consultant, The Munn Group

Sprint Session

Perform a Competitive SERPS Analysis

In a series of sprints, speed sharing and collaboration with fellow attendees, you will:

  • Analyze top-performing competitors and ensure your strategy addresses how to outrank and outseat them
  • Ensure your digital strategy is well-rounded and informed by an up-to-date analysis 
  • Gain a next-level understanding of what is working in Search today and apply them to your organization 

Jenny Munn

SEO Consultant, The Munn Group

Refresh for the Evening

Private Guided Tour at The Museum of Modern Art (MoMA)

Experience New York while networking with your peers during this exclusive tour of the 1880s-1940s Collection at The Museum of Modern Art (MoMA).

Each presentation in this collection explores an individual topic. A room may be devoted to an artist, a specific medium or discipline, a particular place in a moment in time, or a shared creative idea. An ongoing program of frequent reinstallation will feature a wide range of artworks in new combinations—a reminder that countless ideas and histories can be explored through the Museum’s dynamic collection.

Friday, July 21, 2023 (All Times ET)

Breakfast

Foundation Workshop

AI-Powered Digital Marketing Toolbox: Innovative Tools & Technologies to Supercharge Your Marketing Strategy

Level up your digital marketing skills with the latest AI-powered tools and technologies! You will explore a range of innovative solutions designed to supercharge your marketing game and drive results. Learn how to do content creation, SEO optimization and data analytics better, smarter, and faster with the help of AI.

  • Hands-on experience with powerful AI tools to automate and streamline your digital marketing processes
  • Learn techniques to create attention-grabbing prompts that encourage meaningful interactions
  • Explore ways to maintain a natural and engaging conversation flow between users

Cord Silverstein

President of Advocacy Social

Jenny Munn

SEO Consultant, The Munn Group

Sprint Session

Master the Art of Writing Effective AI Prompts

In a series of sprints, speed sharing and collaboration with fellow attendees, you will:

  • Master the art of writing concise and clear prompts for optimal understanding
  • Create SEO-optimized content better, smarter and faster than your competitors
  • Understand how to analyze and learn from AI responses to increase efficiency and output 

Cord Silverstein

President of Advocacy Social

Jenny Munn

SEO Consultant, The Munn Group

Lunch

Individual Working Session and Q&A

Cord Silverstein

President of Advocacy Social

Jenny Munn

SEO Consultant, The Munn Group

Cord Silverstein

President of Advocacy Social

Cord Silverstein is an award-winning digital marketer and speaker with over 20 years of proven marketing expertise. He has worked on both sides of the aisle leading the digital marketing strategy and execution for many Fortune 500 brands.

Cord is President of Advocacy Social, a content marketing and social media agency based in Raleigh, NC, specializing in working with brands to better identify, engage and empower their brand advocates online and off.

Jenny Munn

SEO Consultant, The Munn Group

Jenny is an independent SEO Consultant and Strategist with more than 13 years of experience helping organizations and marketing teams generate brand awareness, traffic and conversions. Jenny is passionate about her field and frequently speaks on SEO and website marketing. She has taught SEO at WordCamps around the country, PRSA, Business Marketing Association, Digital Atlanta, EdNET, NAIS, and various digital marketing and industry organizations.

Recommended Hotel

Please book your overnight accommodations early, as a limited number of AMA special rates are available.

Sheraton New York Times Square
811 Seventh Avenue
New York, NY 10019, US

This hotel is a 1-minute walk from the venue.

The deadline to book this hotel block has passed. If you call the hotel directly, you may still be able to secure AMA’s special rate.

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Venue Address

810 Seventh Avenue
Seventh Avenue
New York, NY 10019

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Nearby Airports

  • LaGuardia Airport (LGA)
    9.5 miles / 30 minutes from the venue
  • John F. Kennedy International Airport (JFK)
    17 miles / 50 minutes from the venue

Where will the AMA Digital Marketing Bootcamp take place?
810 Seventh Avenue will be your programming home for this two-day event. It is located in the Theater District of Manhattan, so plan to experience breathtaking views of Times Square and Central Park!

810 Seventh Avenue
Seventh Avenue
New York, NY 10019

How many people can attend?
To ensure an engaging attendee experience, the Bootcamp has seats for 75 people.

Will the sessions be recorded?
No. To get the most out of the in-person event, attendees are encouraged to attend the full Bootcamp live.

I saw that the first ten registrants will receive a 1:1 session with an instructor. How do I know if I was one of the first ten registrants?
The 1:1 sessions will occur between 2-5 p.m. on the last day. If you are one of the first ten registrants, a member of the AMA staff will reach out to you to schedule your 20-minute session.

What food and beverages are included with my registration?
Breakfast, coffee, a mid-day snack and lunch will be served on both Thursday and Friday.

Will this bootcamp prepare me for the Digital Marketing Pro certification program?
The AMA Digital Marketing Bootcamp is not a direct preparation pathway for the Digital Marketing Pro certification program. The bootcamp will grow your skills in specific digital marketing areas that may make you more confident in enrolling in the separate Certification program.

Is the private tour of MoMA included in my registration?
Yes! We will go as a group on Thursday evening. The MoMA is a six-minute walk from the venue.

 

AMA Digital Marketing Bootcamp – New York