Most marketers still use AI like a smart search box: copy in context, write the perfect prompt, paste the answer somewhere else. That’s about to change. The Model Context Protocol (MCP) lets AI assistants connect directly to the tools marketers already use, so they can pull live data, take action and work across platforms. In 2027, the advantage won’t go to the best prompt writers. It’ll go to the teams with the best-connected systems. This session explains what MCP is, why it matters now and how to get your team ready.
You’ll learn about:
- What MCP is, in plain English, and how it differs from prompting
- Where MCP fits across the marketing stack
- How to start connecting, with humans still in the loop
This webinar airs at 12 PM CST and will be available on-demand for six months after airing.
