2026 was a transformational year of change in digital marketing. And next year will be no different. Whether you are executing daily tasks or trying to lead a team through the transitions, this session will navigate some of the biggest digital marketing trends on the horizon.
Join us December 16 where digital marketing expert, Andy Crestodina will walk through the top trends shaping the digital landscape from search to social, AI literacy, and other skills and tools that are raising impact.
This session will wrap with a prediction about the future of marketing leadership.
JOIN US: December 16, 2026 | 10:00 a.m. – 12:00 p.m. CT
Purchase 3 or more tickets for your group or team and save 10%.
Claim Your AMA Membership with Registration
A one-year membership is included in the non-member fee. Once you register, we’ll send instructions to activate your membership, giving you access to even more training, member-exclusive tools and research, and a community of marketers who get what you do.
Key Takeaways:
- AI literacy means new skills but also greater production expectations
- Revenue impact and measurement as a key marketing metric
- SEO and AEO: the frontline of search evolution
- Offline marketing channels are increasing in popularity again. What does this mean for digital?
Who Should Attend?
- Marketing leaders (Directors, CMOs and VPs)
- Marketing practitioners (marketing managers in content, search, social)
- Brands and agencies supporting clients with digital strategy
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
The best AMA Membership bundle
Non-members that purchase this training will receive details to redeem a FREE 1 year AMA Membership (value $199).
This is the best deal to save on future trainings, exclusive content and tools, and access to AMA networking communities.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
December 16, 2026 | 10:00 a.m. - 12:00 p.m.
- Recap of 2026
- AI adoption
- Channels (content, search, social, email, offline, outreach, etc.)
- Budgets
- Predictions for 2027
- The future of marketing roles
Andy Crestodina
Cofounder / CMO of Orbit MediaAndy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 55-person digital agency, focused on web design and website optimization.
Over the past 25 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million marketers each year.
He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, which has been called “the most practical book ever written about digital marketing.”
Who Should Attend?
- Marketing leaders (Directors, CMOs and VPs)
- Marketing practitioners (marketing managers in content, search, social)
- Brands and agencies supporting clients with digital strategy
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.