You already know how to get work done and keep a team moving. This session is about what comes next: turning the leadership instincts you’ve built into a repeatable approach that lifts your team’s performance alongside your own.
Over the course of training, you’ll work through The Elevation Cycle™, a framework built around five connected areas:
– How you show up as a leader
– How you develop the people around you
– How you decide what deserves your team’s attention
– How you build alignment beyond your own group
– And how you demonstrate that the work matters.
When you can name your priorities and coach your team toward them with confidence, the projects stop competing for oxygen and start building on each other. Leave this training with a practical approach for positioning your team for long-term success, plus specific ways to raise performance without raising the pressure.
JOIN US: December 9, 2026 | 10:00 a.m. – Noon CT
Purchase 3 or more tickets for your group or team and save 10%.
Claim Your AMA Membership with Registration
A one-year membership is included in the non-member fee. Once you register, we’ll send instructions to activate your membership, giving you access to even more training, member-exclusive tools and research, and a community of marketers who get what you do.
Key Takeaways:
- How to position yourself without performative leadership
- The ability to prioritize high-impact initiatives and lead with clarity
- Be impactful, elevate team performance without burnout
- A practical roadmap to position your team for long-term success
Who Should Attend?
- Marketing Managers of all levels: from leading a team the first time, to experienced leaders looking to refine their approach.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
The best AMA Membership bundle
Non-members that purchase this training will receive details to redeem a FREE 1 year AMA Membership (value $199).
This is the best deal to save on future trainings, exclusive content and tools, and access to AMA networking communities.
Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
December 9, 2026 | 10:00 AM - 12:00 PM Central Time
Advancing from technician to strategic leadership
The Elevation Cycle Framework
Self: Understanding how you show up as a leader.
Team: Cultivating methods to help others improve the team’s performance, which is a reflection of your performance.
Strategy: Determining what matters between projects and people.
Organization: Creating alignment beyond my team.
Impact: Demonstrating how your teams work matters internally and externally.
Michelle Ngome
African American Marketing AssociationMichelle Ngome is a marketing strategist, community builder, and advocate for inclusive entrepreneurship. In 2019, she founded the African American Marketing Association (AAMA), a nonprofit dedicated to educating, empowering, and elevating Black marketers, creatives, and entrepreneurs.
Under her leadership, AAMA has become a national network with signature programs such as the Business of Marketing Bootcamp and Marketing For The Culture Summit, both designed to bridge equity gaps in professional development and small business advocacy.
Currently, Michelle serves as the Outreach Director for Goldman Sachs 10,000 Small Businesses, where she leads recruitment efforts and cultivates partnerships to help entrepreneurs scale and strengthen their companies.
Who Should Attend?
Marketing Managers of all levels: from leading a team the first time, to experienced leaders looking to refine their approach.
What’s Included?
2 hours of live instruction starting at 10:00 a.m. CT
Interactive Q&A
Tips and best practices
Access to recording and resources for three months
Can’t Attend Live But Want The Information?
We will send a link to the recording and resources within one business day of the event to all registrants! Access will be available for three months.