Social listening tells you what’s happening. The real payoff comes from what you do next. Join leaders from Indiana University, Northwestern Medicine, and Sprout Social as they share how they turn raw social data into strategies that move their organization.
Here’s what you’ll take away:
- Ways to share insights with leaders who don’t live in social every day
- A sharper sense of which social signals deserve your attention (and which are just noise)
- Real examples of social data changing a decision, and what happened next
This webinar airs at 12 PM CST and will be available on-demand for six months after airing.
Megan Augustyniak
Social Media Manager | Northwestern MedicineMegan Augustyniak has spent the past 11 years of her career at Northwestern Medicine developing and evolving the organization’s social media team. With a passion for building relationships and storytelling, Megan found her niche within healthcare marketing. Her areas of expertise include mining data to inform content decisions, establishing processes to streamline workflows, and leading cross-collaborative teams.
Olivia Jepson
Social Media Intelligence Manager | Sprout SocialOlivia Jepson is the Social Intelligence Manager at Sprout Social. As a key voice of the customer, she ensures social conversations inform how teams think, build, and innovate. Over the past seven years at Sprout, she has worked across social media engagement and content strategy, and now leads social intelligence programming. Her work focuses on building frameworks that help teams turn audience and market signals into smarter strategy, transforming online conversation into actionable insights and compelling stories.
Aisha Quas
Brand Communications Manager | Sprout SocialAisha Quas is the Brand Communications Manager at Sprout Social, where she drives the company’s brand narrative and vision to establish industry leadership. She designs comprehensive communication strategies, manages core messaging and leads thought leadership initiatives to amplify Sprout’s reputation and secure high-impact recognitions.
Taulbee Jackson
AVP, Content | Indiana UniversityTaulbee Jackson is AVP, Content for Indiana University. Prior to IU, Taulbee spent the early part of his career in audience development in radio and television, followed by many years in the agency and marketing services space, where he consulted for more than 50 national and global brands ranging from Adidas to Bass Pro Shops, Coca-Cola, GoDaddy, Toyota, and Walmart – including developing the content and social media strategy for three Super Bowls, and creating the first Social Media Command Center for a Super Bowl.
Taulbee founded one of the first content agencies in 2009 (one of the first agencies to use Newswhip), where he helped pioneer concepts like the brand newsroom, real-time marketing and the Owned-Earned-Paid construct, and published a book on these topics in 2013. Taulbee has also served as VP, Content at the Indianapolis Colts NFL franchise, as a consultant for firms like Convince and Convert, and served as a professor at both DePauw University, where he developed an immersive learning curriculum for their Senior Capstone course in Business Analytics, and at Ball State University’s College of Communication, Information and Media, where he developed their AI in Digital Storytelling curriculum in 2021.
In addition to his role at IU, Taulbee also does content supply chain consulting work for a select group of clients through his consulting firm, Humanmade. Taulbee is married with three boys and two amazing office assistants, Ringo (Bernedoodle) and Griffey (Australian Shepherd). He is a proud Indiana University graduate, and holds a Masters degree in Digital Audience Strategy from Arizona State’s Walter Cronkite School of Journalism and Mass Communication.
He has a learning addiction and is currently working through an MBA with a dual concentration in business analytics and artificial intelligence. Taulbee is also a recovering semi-pro musician, and still does live stage and recording session work as a hired gun on the weekends, just for fun.
