Increasing YOUR Impact:
Amplifying Scholarship, Teaching, and Organizational Leadership
Marketing academia stands at a pivotal moment. The work we do extends far beyond publishing research—it shapes how we mentor students, influence organizations, and lead within our institutions. Whether you’re preparing for your first faculty position, navigating the tenure process, refining your teaching methods, or stepping into administrative roles, your career path deserves dedicated attention and support. The 2026 Summer Academic Conference recognizes that professional growth happens across multiple dimensions, and every stage of your academic journey matters.
Join us in Denver, CO, to connect with colleagues who share your commitment to excellence in all aspects of academic life. Through curated workshops, panels, and collaborative sessions, you’ll gain practical strategies for advancing your scholarship, teaching effectiveness, and leadership capabilities. This conference creates space for doctoral students seeking job market guidance, clinical faculty exploring new pedagogical approaches, and experienced professors transitioning into administrative positions. Together, we’ll build the knowledge, relationships, and momentum that fuel meaningful careers in marketing academia.
In-Person and Virtual Options
During the 2026 AMA Summer Academic Conference in Denver, CO, July 24-26, we will explore how marketing academics can strengthen their impact across scholarship, teaching, and organizational leadership at every career stage.
If you cannot join us in Denver, select virtual programming will be available on Monday, July 20.
Registration
Request An Invitation
Receive your invitation letter to this year’s conference by generating your certificate quickly and easily using the form below:
Why Attend?
Receive valuable feedback on your research from leading scholars and get guidance to help prepare your work for publication.
Engage in dynamic conversations on the latest marketing innovations and build meaningful connections with researchers, reviewers, and editors—advancing your career and gaining fresh perspectives on the field.
Dive deeper into current events and innovative topics in marketing through insightful Expert and Intensive Workshops facilitated by prominent academics in the industry.
Celebrate the achievements of our community at the largest AMA Academic Awards Luncheon, where we’ll honor the AMA-EBSCO-RRBM Annual Award for Responsible Research in Marketing winners, the Robert J. Lavidge Global Marketing Research Award recipient, and more.
Conference Co-Chairs
Kay Peters
UC Davis & University of Hamburg
Kelly Hewett
Colorado State University
Kim Whitler
University of Virginia
Meet the 2026 Conference Track Chairs
Conference Tracks
Tami Kim | tami.kim@tuck.dartmouth.edu
Kelly Herd | kelly.herd@uconn.edu
Matt Godfrey | mgodfrey@isenberg.umass.edu
Consumer Behavior & Psychology studies how individuals, groups, and organizations choose, use, and dispose of goods and services, and how these processes are shaped by psychological, social, cultural, and contextual factors. It integrates insights from psychology, sociology, behavioral economics, and neuroscience to explain and predict decision-making, loyalty, and engagement, guiding effective marketing strategies and innovations. The track includes consumer well-being, CCT, and TCR.
Kelly Martin | kelly.martin@colostate.edu
Jordan Moffett | jwmoffett@uky.edu
Society and Marketing examines how marketing systems, strategies, and consumer behavior affect well-being, equity, sustainability, and social challenges beyond profit. Public Policy and Marketing studies how laws and regulations shape marketing practices and consumer welfare while using marketing insights to inform effective policy. Social Responsibility and Sustainability research explore how firms integrate ethical, social, and environmental considerations to create value, drive trust, and address global challenges such as climate change and inequality. Ethics and Marketing investigates moral principles guiding decisions across product, pricing, promotion, and data use, emphasizing responsible and transparent marketing practices.
Yuliya Strizhakova | ystrizha@camden.rutgers.edu
Annette Tower | atower@clemson.edu
Global and Cross-Cultural Marketing study how firms compete across borders and how cultural, institutional, technological, and economic differences shape strategy, branding, pricing, and channels. They examine cultural values, identity, and distance to guide market entry, adaptation, and consumer engagement in diverse and globalized markets.
Prasad Naik | panaik@ucdavis.edu
Yitian (Sky) Liang | liangyt@sem.tsinghua.edu.cn
Marketing Communications studies how firms design, integrate, and manage brand messages across paid, owned, and earned media to inform, persuade, and engage customers. It examines advertising, promotions, PR, digital and social media, and influencer marketing to build awareness, loyalty, and equity while optimizing effectiveness and ethical impact.
Charles Hofacker | chofack@business.fsu.edu
Shan Huang | shanhh@hku.hk
Digital and Social Media Marketing study how firms use digital technologies, platforms, and data to create and deliver value, optimize customer journeys, and drive performance. They explore online channels, personalization, analytics, content strategy, influencer partnerships, algorithms, and ethics to shape awareness, engagement, and consumer behavior.
Mike Wiles | michael.wiles@asu.edu
Ali Besharat | ali.besharat@du.edu
Branding studies how brands are created, managed, and leveraged to build awareness, loyalty, and value for consumers, firms, and society. It examines brand identity, positioning, equity, relationships, and evolution, integrating psychology, culture, strategy, and analytics to guide long-term brand value creation and protection.
Sarah Gelper | sarah.gelper@uni.lu
Michael Trusov | mtrusov@rhsmith.umd.edu
Marketing Research and Analytics study how data are collected, analyzed, and interpreted to understand markets, consumers, and firms and to guide strategic decisions. They combine theories from social sciences with quantitative, statistical, and computational methods to deliver rigorous descriptive, predictive, and prescriptive insights for marketing practice.
Raoul Kübler | kubler@essec.edu
Jörn Böehnke | jboehnke@ucdavis.edu
Big Data and Artificial Intelligence (AI) research examine how massive, complex data and intelligent computational systems transform marketing decisions, consumer experiences, and performance. They focus on advanced analytics, personalization, automation, and real-time insights while addressing trust, ethics, privacy, and governance in data-driven marketing.
Suyun Mah | symah@smu.edu.sg
Deepa Chandrasekaran | deepa.chandrasekaran@utsa.edu
New Product Development, Innovation, and Technology research examine how firms create and launch new products, services, and business models, how consumers adopt them, and how technological change shapes markets and marketing strategy. They study opportunity identification, adoption drivers, market ecosystems, and technology’s role in value creation, personalization, and ethical challenges.
Tarun Kushwaha | tarun.kushwaha@wisc.edu
Sourav Ray | s_ray@uoguelph.ca
Distribution Channels and Supply Chain Management study how firms design, coordinate, and manage networks that move goods, services, and information to customers. They examine channel design, governance, value creation, digital disruption, and sustainability to enhance customer experience, branding, and competitive advantage.
Kristopher Keller | Kristopher_Keller@kenan-flagler.unc.edu
Jonne Guyt | J.Y.Guyt@uva.nl
Retailing and Pricing research study how firms create value through store formats, channels, technology-enabled services, and pricing strategies that influence consumer behavior and competitive dynamics. They explore retail innovation, omnichannel models, loyalty programs, and value perception, fairness, and dynamic pricing to drive profitability, brand equity, and customer relationships.
Steven Seggie | seggie@essec.edu
Ju-Yeon Lee | leejy@iastate.edu
Alok Kumar | akumar5@unl.edu
Business-to-Business (B2B) Marketing and Interorganizational Issues research examine how firms create and deliver value through complex relationships, networks, and exchanges between organizations. They study buying behavior, trust, governance, alliances, digitalization, and platform ecosystems to drive innovation, performance, and market resilience.
Hui Feng | huifeng@iastate.edu
Xioaxu Wu | xiaoxu.wu@colostate.edu
Julian Wichmann | J.R.K.Wichmann@tilburguniversity.edu
Marketing Strategy studies how firms make and implement market-oriented decisions to create, communicate, and deliver superior value while achieving sustainable competitive advantage and financial performance. It examines market orientation, positioning, resource allocation, competitive dynamics, innovation, and digital transformation to link marketing actions to growth, profitability, and shareholder value.
Denish Shah | shah@gsu.edu
Alice Li | li.815@osu.edu
Customer Relationship Management (CRM) and Customer Experience (CX) research study how firms build data-driven, technology-enabled relationships and design personalized, omnichannel journeys to create mutual value. They examine acquisition, retention, loyalty, and lifetime value alongside experiences that drive satisfaction, advocacy, and long-term profitability.
Murali Mantrala | mmantrala@ku.edu
Molly Burchett | molly.burchett@uwyo.edu
Personal Selling examines the interpersonal, adaptive interactions between salespeople and buyers that influence purchase decisions and build long-term relationships. It explores salesperson behaviors, buyer trust, and contextual factors such as technology and culture, forming the behavioral foundation of sales force management and B2B marketing strategy.
Yashoda Bhagwhat | y.bhagwat@tcu.edu
Clay Vorhees | cmvoorhees@ua.edu
Service Marketing studies the design, delivery, and management of intangible, process-based offerings to create customer value and competitive advantage. It explores service quality, customer experience, technology integration, innovation, and co-creation, extending to transformative service research, AI-enabled services, and service ecosystems that enhance loyalty, performance, and societal well-being.
Michael Pettiette | michael.pettiette@mmaglobal.com
Sarah Fischbach | sarah.fischbach@pepperdine.edu
Marketing Education studies the design, delivery, and assessment of how marketing is taught and learned, focusing on pedagogical methods, curriculum design, technology integration, and skill development. It explores effective teaching strategies, experiential learning, digital tools and analytics, outcome assessment, and curriculum innovation aligned with industry and societal needs.
The professional development programming for this conference is organized around two complementary perspectives: target audience (doctoral students, untenured faculty, non-tenure track faculty, department chairs, deans) and role-based impact (leadership, teaching, scholarship, practice, career management, and societal engagement). Each track addresses the distinct challenges and opportunities facing its audience, providing actionable tools, strategies, and networks that can strengthen careers and contributions to the field. Session formats are designed for flexibility and may include panel discussions, interactive workshops, paper development sessions, roundtables, or other formats that encourage meaningful dialogue and skill-building, with organizers and participants encouraged to propose sessions that foster collaboration, expand professional networks, and deliver practical guidance.
AMA Event Policies
Hilton Denver City Center
1701 California St.
Denver, CO 80202
Phone: (303) 297-1300
Room Rate:
We’ve secured an AMA room block at a special rate of $215.00 single/double occupancy per night (excluding taxes and applicable fees, which are currently 15.75%, but are subject to change). Additional guests can be added for $15.00 per person, per night.
Or call (855) 686-8871 and reference AMA 2026 Summer Academic.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available.
The reservation cut-off date is June 26, 2026 or when rooms sell out.
Hotel reservations must be cancelled 72 hours before arrival date to avoid one night room and tax charges.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Area Attractions, Events and Tourism
- Please see Visit Denver for local information and happenings.
- Please see Visit Denver Accessibility for more information on accessibility in Denver.
- For information on Denver Airport Rail:
ADA
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please be sure to communicate those directly to the hotel when you make your reservation. In an effort to provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Table Sponsors
