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2026 AMA Marketing Educators Pre-Session Improving the Classroom Through Practiced Tradition and New Technology Pre-Conference

Denver, CO

Operationalize AI in your classroom. This half-day, in-person Teaching Excellence Pre-Conference is a HOW-focused, hands-on workshop built around practical implementation: AI-enabled assignments, in-class activities, networking and assessment approaches you can use immediately. You will see short “teaching tool” demos (including AI-agent role play and integrating GEO into teaching), then apply them in guided working sessions to build take-home materials: prompts, rubrics, policies, and teaching-portfolio components. Leave with ready-to-implement tools and a clearer plan for effective AI integration.

This event occurs on Friday, July 24 at the 2026 AMA Summer Academic Conference.



Pre-Conference Chairs

Michael Pettiette
Senior Lecturer

University of Houston-Downtown

Sarah Fischbach
Associate Professor

Pepperdine University


Keynote Speaker

Lorena Blasco-Arcas

ESCP Business School


Guest Speakers

Clay Daughtrey

Metro State University Denver

Steve Hartley

University of Denver

Amy Novak

University of Houston

Kate Klein
EVP Marketing

Houston Fitness Partners

Breakfast/Coffee Available

Introduction and Welcome, Fischbach & Pettiette

Amy Novak, University of Houston

Steve Hartley, University of Denver

Clay Daughtrey, Metro State University Denver

Kate Klein – EVP Marketing (Planet Fitness Franchisee)

Keynote Lorena Blasco-Arcas, ESCP Business School

Closing and Networking

2026 AMA Marketing Educators Pre-Session Improving the Classroom Through Practiced Tradition and New Technology Pre-Conference

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