2026 AMA Marketing Educators Pre-Conference: Improving the Classroom Through Practiced Tradition and New Technology

Operationalize AI in your classroom. This half-day, in-person Teaching Excellence Pre-Conference is a HOW-focused, hands-on workshop built around practical implementation: AI-enabled assignments, in-class activities, networking and assessment approaches you can use immediately. You will see short “teaching tool” demos (including AI-agent role play and integrating GEO into teaching), then apply them in guided working sessions to build take-home materials: prompts, rubrics, policies, and teaching-portfolio components. Leave with ready-to-implement tools and a clearer plan for effective AI integration.

This event occurs on Friday, July 24 at the 2026 AMA Summer Academic Conference.

Pre-Conference Chairs

Michael Pettiette
Senior Lecturer

University of Houston-Downtown

Sarah Fischbach
Associate Professor

Pepperdine University