Join us as Transformative Consumer Research (TCR) gathers @ AMA to inspire impactful scholarship and meaningful connection. Whether you are new to TCR or already part of its growing community of a thousand scholars worldwide, the TCR @ AMA preconference is an exciting opportunity to take in rigorous, relationally engaged research ideas for meaningful impact. This interactive preconference will feature compelling research approaches to help you develop new and ongoing projects. For over 20 years, TCR has empowered scholars through creative conferences, funding, publishing opportunities, stakeholder field talks and inspired teaching to build a caring community that creates meaningful impact.
This event occurs on Friday, July 24 at the 2026 AMA Summer Academic Conference.
Registration
Pre-Conference Chairs
Dr. Alexander Mitchell
Assistant Professor
Butler University
Dr. Meredith Rhoads
Assistant Professor
Buter University