Join us as Transformative Consumer Research (TCR) gathers at the 2026 AMA Summer Academic Conference to inspire impactful scholarship and meaningful connections. Whether you are new to TCR or already part of its growing community of a thousand scholars worldwide, this is an exciting opportunity to take in rigorous, relationally engaged research ideas for meaningful impact. This interactive preconference will feature compelling research approaches to help you develop new and ongoing projects. For over 20 years, TCR has empowered scholars through creative conferences, funding, publishing opportunities, stakeholder field talks and inspired teaching to build a caring community that creates meaningful impact.
This event occurs on Thursday, July 23 at the 2026 AMA Summer Academic Conference.
Pre-Conference Chairs
Dr. Alexander Mitchell
Assistant Professor
Butler University
Dr. Meredith Rhoads
Assistant Professor
Buter University