2026 AMA Summer Academic Conference

Discover what’s new at this year’s conference, with expanded opportunities to connect, learn, and grow. From new session formats to enhanced professional development and recognition moments, explore what’s been added to elevate your experience.

Meet the AMA Legends – Propel Your Career, Get Personal Advice

Saturday, July 25 | 2 PM

Experience an interactive session with the AMA’s most distinguished scholars. “Meet the AMA Legends” offers a series of small-group, timed conversations. You’ll rotate between tables, engaging directly with each “legend” to gain insights, perspectives, and advice from leaders who shape the field. Moderated by the conference co-chairs, this session is designed to be dynamic, personal, and highly engaging.

Check Out the AMA Legends Today

2026 Summer Special Sessions

Explore our Special Sessions designed to help amplify the impact of your research and ideas. View the full details and stay up to date on session times and locations in the conference program.

Professional Opportunities to Expand Your Impact

Explore teaching-focused sessions designed to enhance marketing impact, integrate emerging technologies, and drive meaningful outcomes in the field. Then, dive into additional professional opportunities designed to strengthen your research, broaden your influence, and accelerate your career.

• Teaching with Impact: Teaching AI with AI: Prompt Engineering, Guardrails, and Assignments
• Societal & Stakeholder Impact: Rethinking Ethics and Societal Impact in Marketing: Turning Emerging Tensions into Research Opportunities
• Scholarly Impact: From Idea to Contribution: A Hands-On Developmental Workshop for Early-Career Scholars
• Practitioner Impact: Driving Research Impact Among Practitioners: Strategies and Techniques to Build Awareness and Increase Engagement

Explore the full lineup of teaching-focused sessions here.