Light in the Darkness: Marketing’s Role in Driving Positive Change
The unique challenges of the last two years, including the global pandemic, heightened awareness of racial and social inequity, and urgency around the climate crisis, have permanently altered the marketing landscape, consumer behaviors, and firm strategies. Beyond reacting to the ongoing changes and challenges, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 AMA Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future.
Based on research done across the academic community to better support the evolving needs related to the Marketing PhD job market, AMA recommends moving the job market from Summer to Fall starting in 2022. We encourage you to read the statement from the AMA Academic Council for details on the research, reasoning, and recommendations, including conducting first-round interviews through video-conferencing.
View the full program below to plan your conference experience!
(Sessions Take Place August 12-14 in Chicago, IL)
All in-person registrations include access to the online portion of the event taking place August 9. To join us in Chicago, you will be required to show proof of COVID-19 vaccination or proof of a negative test result taken within 48 hours of the start of the event.
Early-Bird (Ends July 11): $525
Early-Bird (Ends July 11): $675
Early-Bird (Ends July 11): $325
Early-Bird (Ends July 11): $400
(Sessions Take Place August 9)
Virtual registration includes sessions on our virtual event platform, as well as on-demand access for 30 days following the event.
These pre-conferences will run before the in-person AMA Summer Academic Conference.
2022 TCR-AMA Impact Festival: Best Practices and Scholarship for Impact
August 11 | 8:30 a.m. – 8:30 p.m.
The TCR-AMA Impact Festival seeks to amplify our field’s capacity to create and celebrate the impact on significant problems in our world. Sponsored by the American Marketing Association, University of Illinois Chicago Business School, and Colorado State University’s Center for Marketing and Social Impact, the format will be a series of short presentations followed by thoughtful questions to prompt audience engagement.
Add on the pre-conference while purchasing your AMA Summer Academic Conference registration, or register for only the pre-conference here.
Marketing Strategy Meets Wall Street
August 11, 7:30 a.m. – August 12, 12:45 p.m.
There has been a renewed emphasis on demonstrating that marketing investments can translate into profitable growth in recent years. This conference aims to bring together scholars and practitioners in marketing, accounting and finance to address key challenges.
The pre-conference will conclude in time for participants to attend the AMA Summer AMA event. Add on the pre-conference while purchasing your AMA Summer Academic Conference registration, or register for only the pre-conference here.
Presented by leading experts, these 75-minute workshops are focused on emerging research and teaching techniques and tools. View the workshops.
Andrea Godfrey Flynn
University of San Diego
Ravi Prakash Mehta
University of Illinois
University of New Hampshire
COVID-19 Health and Safety Guidelines
We know the value of connecting in person, and we’re committed to making it a safe environment for all attendees. We will follow federal and local guidelines to ensure a safe conference. To join us in Chicago, you will be asked to confirm you have been fully vaccinated against COVID-19 and provide proof of vaccination onsite (e.g. vax card or photo, app, etc.), or show proof of a negative test result taken within 48 hours of the event. Proof of vaccination and negative tests will be checked on-site at the registration desk. AMA also encourages you to wear a mask in the event space.
If you choose to show a negative test result, any CDC or WHO recognized form of COVID test is acceptable (e.g. PCR or antigen, lab or self-test). The time of the test should be within 48 hours of when evidence of the test result is presented for entry to the event. If using a self-test, please take a photo of the negative result with your name, date and time written on it (do not bring the actual at-home test kit). Retesting during the event is not required.
If you are unable to join us in person for any reason, we encourage you to participate in the virtual portion of the event as we strive to provide an engaging and impactful experience both virtually and in person.
Shane WangExpert Workshop Presenter: AI and Machine Learning Techniques in Consumer Research: Using Non-Text Unstructured Data
Shane Wang is Kraft Professor in Marketing and an Associate Professor of Marketing and Statistics at the Ivey Business School, Western University, Canada. His research focuses on artificial intelligence and machine learning techniques with applications in business and social media analytics using unstructured data. His current research interest maps the relative strategic positions of competitors where they matter most — in the minds of consumers. Shane’s work has appeared in Marketing Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research and Management Science. Shane is currently on the editorial review board of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science. He was selected as a Young Scholar by the Marketing Science Institute in 2021 and received the AMA CBSIG Consumer Research in Practice Award.
Linda Court SalisburyExpert Workshop Presenter: Effective Use and Design of Experiments for Non-Experimentalists
Linda Court Salisbury is an Associate Professor of Marketing at the Carroll School of Management at Boston College. Her research focuses primarily on consumer financial decisions and temporal aspects of consumer choice. She has examined phenomena such as financial vulnerability, debt repayment, information disclosure, credit scoring, choice diversification, preference uncertainty and customer satisfaction. Linda is currently a Visiting Scholar at the Consumer Financial Protection Bureau. Her research has appeared in academic journals such as the Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Journal of Consumer Psychology and Journal of Public Policy & Marketing.
Gergana Y. NenkovExpert Workshop Presenter: Effective Use and Design of Experiments for Non-Experimentalists
Gergana Y. Nenkov is an Associate Professor of Marketing at the Carroll School of Management at Boston College. Gergana’s research focuses on understanding the motivations behind suboptimal or irrational consumer choices, with the ultimate goal of developing methods to improve the consumer decision-making process in important domains such as financial decision-making and sustainability. Gergana’s research won the Franco Nicosia ACR Competitive Paper Award (2019), the Marketing Science Institute/H. Paul Root Award at the Journal of Marketing (2020) and two EBSCO Responsible Research in Marketing Awards (2022). She was runner-up for the Financial Times Responsible Business Education Award (2022). Gergana is an Associate Editor at the Journal of Marketing Research and the Journal of the Academy of Marketing Science. She also serves on the Editorial Review Board of the Journal of Consumer Psychology and of the Journal of Public Policy & Marketing.
Huanhuan ShiExpert Workshop Presenter: Growth Modeling in Marketing — Opportunities and Challenges
Huanhuan Shi is an Assistant Professor of Marketing at Mays Business School, Texas A&M University. Her research focuses on understanding strategic organizational decisions and their performance implications. Her substantive research interest lies in salesforce management (salesperson replacement, inside-outside omnichannel selling approach), information disclosure strategy (advertising spending disclosure) and nonprofit marketing resource allocation. She applies mixed methods in her work that analyze field, experimental and interview data using econometrics models for causal inferences, conjoint experiments and surveys. Her research has appeared in the Journal of Marketing and Journal of Marketing Research. She earned her PhD in marketing from Pennsylvania State University and previously taught at the University of Nebraska-Lincoln.
Son K. LamExpert Workshop Presenter: Growth Modeling in Marketing — Opportunities and Challenges
Son K. Lam is Professor of Marketing and Terry Dean’s Advisory Council Distinguished Professor at the University of Georgia’s Terry College of Business. His research interests span three broad substantive areas: sales management and personal selling, internal marketing and customer–company/brand relationships. He has published in the Journal of Marketing Research, Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Retailing and Organizational Behavior and Human Decision Processes, among others. He is an Area Editor for the Journal of the Academy of Marketing Science and International Journal of Research in Marketing. He also serves on the Editorial Review Board of the Journal of Marketing, Journal of Retailing, Journal of Service Research, Journal of Business-to-Business Marketing and Journal of Personal Selling and Sales Management. He earned his PhD in marketing from the University of Houston.
Shuili DuExpert Workshop Presenter: Incorporating Sustainability into Business Curriculum
Shuili Du is Associate Professor of Marketing at the University of New Hampshire. She is well-known for her research on corporate social responsibility (CSR) strategy, CSR communication, sustainability reporting and sustainable product innovation. Shuili serves as editor of the corporate responsibility section of the Journal of Business Ethics. In 2019-2020, she was the recipient of a Fulbright distinguished award, the most prestigious appointment in the Fulbright Scholar Program. Her latest research focuses on the evolving role of CSR in the age of artificial intelligence. Shuili’s research has appeared in many premier journals, including Journal of Consumer Research, Management Science, International Journal of Research in Marketing, Journal of Public Policy & Marketing, Journal of Business Ethics, Journal of Business Research and others. She frequently presents her research in leading academic forums, both nationally and internationally, and has consulted with various companies on their CSR strategies.
Luciana Echazú (Lu)Expert Workshop Presenter: Incorporating Sustainability into Business Curriculum
Luciana Echazú (Lu) is Associate Dean for Undergraduate Education and Associate Professor of Economics at Peter T. Paul College of Business and Economics at the University of New Hampshire, which she joined in August 2020. Prior to that, she was Associate Dean for Undergraduate Programs and Operations at the David D. Reh School of Business, Clarkson University, for two years. Since becoming an associate dean in 2018, Lu has been an active volunteer for AACSB, including on its Women Administrators in Management Education (WAME) and Responsible Management Education (RME) steering committees. Her background is in economics, and her research interests are in the area of law and economics, with a specific focus on corruption and criminal behavior. She also conducts research in industrial organization and new trade theory, and lately she has been working in the area of risk and uncertainty.
Kelly D. MartinExpert Workshop Presenter: Impactful Marketing Research: Making a Difference Beyond the Journal Pages
Kelly D. Martin is Professor of Marketing, Dean’s Distinguished Research Fellow and Director of the Center for Marketing and Social Impact at Colorado State University. Her research studies the marketing ethics-firm strategy interface on topics such as customer data privacy, political marketing strategy and financial well-being. Her work has appeared in the Journal of Marketing, Journal of Consumer Research, Academy of Management Journal and Harvard Business Review, among other academic journals. Her articles have been recognized for research impact as recipients of the Sheth Foundation/Journal of Marketing Award, the MSI Robert D. Buzzell Best Paper Award, the Thomas C. Kinnear/JPPM Award, the Davidson/Journal of Retailing Award and the AMA/EBSCO Responsible Research in Business Award. Her book on data privacy in marketing is the 2021 recipient of the AMA Foundation Leonard L. Berry Book Award. She currently serves as joint Editor-in-Chief of the Journal of Public Policy & Marketing.
Maura L. ScottExpert Workshop Presenter: Impactful Marketing Research: Making a Difference Beyond the Journal Pages
Maura L. Scott is the Persis E. Rockwood Professor of Marketing at Florida State University. Her research interests include consumer behavior, consumer and societal well-being, public policy and services marketing. She studies how to help improve consumers’ financial and health decisions, particularly among vulnerable populations. She is joint Editor-in-Chief of the Journal of Public Policy & Marketing. She is also Associate Editor for the Journal of Marketing Research, Journal of Consumer Research and Journal of the Academy of Marketing Science. Maura is President-Elect of the AMA Academic Council and serves on the ACR Board of Directors. She held marketing
positions at 3M Company, Dial Corporation and Motorola. Her work is published in Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of Public Policy & Marketing, among others. She won the JPP&M/Kinnear Award and the AMA-EBSCO-RRBM Award for Responsible Research.
Nagaraj BukkapatnamExpert Workshop Presenter: Marketing Myopia 3.0 — Creating a Dynamic Learning Ecosystem with University, Industry and Future Technology
Nagaraj Bukkapatnam is the Founding Director of the Center for Business Analytics at the University of New Hampshire’s Peter T. Paul College of Business and Economics. He is responsible for fostering university-industry partnership through value co-creation and knowledge sharing. Nagaraj is also focused on enabling future technologies in experiential learning and applied research. He serves as an advisor for companies on go-to-market strategies and disruptive technologies. Nagaraj has developed AI-based products in the areas of customer intelligence and channel experience. His areas of expertise include AI, digital analytics, market analysis, product innovation and design. He is a featured speaker on technology and business forums. Nagaraj holds an MBA in Marketing and Strategy from Rutgers University.
Dhruv GrewalExpert Workshop Presenter: Addressing Endogeneity In Behavioral Research
Dhruv Grewal (co-chair) is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson College. He currently serves on numerous editorial review boards, including for the Journal of Marketing (AE), Journal of Marketing Research, Journal of the Academy of Marketing Science (AE), and on the advisory board for Journal of Retailing. He works in a number of domains: retailing, pricing, services, digital marketing, strategy, consumer behavior, marketing research and public policy. He received his PhD from Virginia Tech.
Maureen (Mimi) MorrinExpert Workshop Presenter: Addressing Endogeneity In Behavioral Research
Maureen (Mimi) Morrin (co-chair) is the Henry Rutgers Professor of Marketing at Rutgers University School of Business in Camden. She examines how the human senses impact the consumer decision-making process. She has received external grants to support her research and awards for teaching and journal reviewing. She serves currently as Co-Editor of the Journal of Marketing Research. She received her PhD from New York University, MBA from Thunderbird and BSFS from Georgetown University.
Nathan FongExpert Workshop Presenter: Addressing Endogeneity In Behavioral Research
Nathan Fong (control variables and field experiments) is an Associate Professor of Marketing at Rutgers University School of Business in Camden. His research combines field experiments and models to evaluate marketing mix effects in digital marketing settings. He has examined how sales taxes affect consumer behavior in the Internet channel, how targeted marketing communications affect online customer search behavior and how mobile technologies can be used for contextual targeting.
Venkatesh (Venky) ShankarExpert Workshop Presenter: Addressing Endogeneity In Behavioral Research
Venkatesh (Venky) Shankar (controlling for selection and endogeneity in quasi-experiments) is Coleman Chair Professor of Marketing and Director of Research, Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of research include innovation, retailing, artificial intelligence, digital business, marketing strategy and pricing. His methodological expertise includes econometrics, machine learning and quasi-experiments. He received his PhD from the Kellogg Graduate School of Management, Northwestern University.
Dennis HerhausenExpert Workshop Presenter: Addressing Endogeneity In Behavioral Research
Dennis Herhausen (endogeneity in web data) is an Associate Professor of Marketing at the Vrije Universiteit of Amsterdam in the Netherlands. His research combines web data and experimental studies to explore digital communication among firms, consumers and the general public. Among other areas of focus, he has examined how firestorms in social media can be mitigated, how providing social cues on the web influences customer behavior, and how buyers and sellers communicate effectively on online freelancer platforms. He received his PhD from the University of St. Gallen (Switzerland), and his background includes several years of experience as a consultant and international marketing manager.
Praveen KopalleExpert Workshop Presenter: Addressing Endogeneity In Behavioral Research
Praveen Kopalle (instrumental variables) is Signal Companies’ Professor of Management and Professor of Marketing at the Tuck School of Business, Dartmouth College. His teaching and research interests include innovation, pricing, e-commerce, machine learning and artificial intelligence. He received his PhD from Columbia Business School, Columbia University.
Abbie GriffinExpert Workshop Presenter: How to Conduct an Effective Peer Review
Abbie Griffin holds the Royal L. Garff Endowed Chair in Marketing at the David Eccles School of Business and is Associate Dean for Business Innovation at the School of Medicine at the University of Utah. Her research on measuring and improving the process of new product development has been published in Marketing Science, Journal of Marketing Research, Management Science and Journal of Product Innovation Management, as well as in the book Serial Innovators. Her 1993 article “Voice of the Customer” was awarded both the Frank M. Bass Dissertation Paper Award and the John D.C. Little Best Paper Award by INForms. She was the editor of the Journal of
Product Innovation Management from 1998 to 2003. The Product Development and Management Association named her as a Crawford Fellow in 2009.
Gloria BarczakExpert Workshop Presenter: How to Conduct an Effective Peer Review
Gloria Barczak is Professor Emeritus of Marketing and Innovation in the D’Amore-McKim School of Business at Northeastern University. Gloria was named as the 2020 Crawford Fellow by the Product Development & Management Association (PDMA) and the 2010 Robert D. Klein University Lecturer by Northeastern University. She was Editor of the Journal of Product Innovation Management from 2013 to 2018 and currently serves as a Senior Advisor to Creativity and Innovation Management. She currently serves on the PDMA Board and is Chair of the Academic Committee. She is also active in the Innovation and Product Development Management Conference (IPDMC), serving as a Co-Chair of the PhD Workshop and member of the board.
Kimberly A. WhitlerExpert Workshop Presenter: Increasing Impact through Practitioner Engagement
Kimberly A. Whitler is the Frank M. Sands Sr. Associate Professor of Business Administration at the University of Virginia’s Darden School of Business. Her research centers on helping boards, CEOs and CMOs leverage marketing for firm advantage. Kim has authored Positioning for Advantage: Techniques and Strategies to Grow Brand Value, named a “Best Business Strategy Book,” and is co-author of the forthcoming Athlete Brands: How You Can Benefit from Name, Image, and Likeness. As a senior contributor for Forbes, her articles have garnered over 4 million views, and she’s been ranked a Top 5 Influencer of CMOs. She has published in a number of academic journals, such as the Journal of Marketing, Academy of Management Journal and Journal of the Academy of Marketing Science, as well as Harvard Business Review and Sloan Management Review. Kim has presented to and worked with a number of organizations, including the U.S. Department of Defense, The Coca-Coca Company, McDonald’s, Procter & Gamble, E. & J. Gallo and Gartner.
Dr. Willy BolanderExpert Workshop Presenter: Increasing Impact through Practitioner Engagement
Willy Bolander is the Carl DeSantis Professor of Marketing at the College of Business at Florida State University and host of The Sales Lab Podcast. He holds a PhD from the University of Houston and researches influence, persuasion and leadership in sales and marketing. His work has been published in various outlets, including the Journal of Marketing, Journal of the Academy of Marketing Sciences and Journal of Retailing. He has also been featured in a variety of business publications, including Forbes, TD (Talent Development) Magazine and Military Times EDGE. Willy teaches undergraduate and graduate courses on selling and sales management and has developed and delivered customized corporate training and development programs for firms from industries as diverse as professional services, distribution and retail. Most importantly, his students (whether traditional or professional) have gone on to build successful careers in some of the world’s top sales organizations.
Lauren BeitelspacherExpert Workshop Presenter: Building Relationships with Practitioner Partners for Research and Pedagogy
Lauren Beitelspacher is the Ken and Nancy Major Romanzi Term Chair in Marketing, as well as Division Chair, at Babson College. Her research interests include retail management, buyer-supplier relationships and sustainability. Her research has been published in Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Applied Psychology and European Journal of Marketing. She is also the author of Connect Master-Principles of Marketing for McGraw Hill. At Babson College, Lauren has won Faculty of the Year, the Dean’s Excellence in Undergraduate Teaching Award and the Dean’s Excellence in Interdisciplinary Scholarship Award.
Daniele MathrasExpert Workshop Presenter: Building Relationships with Practitioner Partners for Research and Pedagogy
Daniele Mathras is an Associate Teaching Professor in Marketing at the D’Amore-McKim School of Business at Northeastern University. Daniele’s research centers around consumer well-being in the domains of religion, minimalism and hospital corporate social responsibility and has been published in the Journal of Consumer Psychology, Journal of Marketing Management and Journal of Services Marketing. She teaches client-based, experiential learning courses in Marketing Research, Brand Management, Advertising & Brand Promotion, Bridging Conflict, and Creating Diversity through Entrepreneurship and Marketing. Daniele’s students work with start-ups and nonprofit organizations from IDEA, EforAll Roxbury, 50:50 Startups, MassChallenge and other accelerators to apply course concepts to real-world marketing problems. For these courses, Daniele has twice been awarded the D’Amore-McKim Teaching Innovation Award and was recently honored with the 2022 Northeastern University Excellence in Teaching Award. Daniele serves as a mentor for EforAll Roxbury ventures and as a guest speaker on marketing research for start-ups.
301 East North Water Street
Chicago, IL 60611
Phone: (312) 464-1000
$245.00 single/double occupancy per night (excluding taxes and applicable fees which are currently 17.4%, but are subject to change).
Reserve online or call (312) 464-1000 and use the reservations prompt or, toll-free (800) 325-3535, and reference American Marketing Association Summer Academic Conference.
Please reserve your overnight accommodations early as there are a limited number of AMA special rates available. The discount rate cut-off date is July 19, 2022.
Please know that any hotel room booked outside the AMA negotiated block may not be eligible for the discounted rate. Those reservations may also have a different cancellation policy and will not be eligible for reimbursement in the case of event cancellation.
Area Attractions, Events and Tourism
For additional destination information, please visit Choose Chicago.
Please visit Chicago Transit Authority for more information.
The AMA is committed to providing equal access to our meetings for all attendees. If you are an attendee with a disability and require program accommodations, please contact the AMA Support Center at (800) AMA-1150. A member of our staff will ensure that appropriate access arrangements are made. If you have specific disability-related needs for your hotel sleeping room, please communicate those directly to the hotel when you make your reservation. To provide the highest quality of service to all attendees, we require that details of all access requests be communicated to our office at least 14 days in advance of the beginning of the meeting.
Awards Luncheon Sponsor
Expert Workshop Sponsor