This Webinar is Exclusively for AMA Members
Direct mail remains a powerful tool in a marketer’s toolkit, offering a personalized approach to engage with audiences and drive measurable results. As digital channels dominate the marketing landscape, successful direct marketing strategies must seamlessly integrate online and offline touchpoints to create cohesive customer experiences. When customers are overwhelmed with content and touchpoints, however, how much is too much?
In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore direct marketing through the lens of the customer experience. Join us as we dive into discussions on the synergy between digital and traditional direct marketing channels, leveraging data and creativity to cut through the clutter, and the strengths of different channel to drive engagement, conversions, and brand loyalty.
Speakers
Venky Shankar
Ford Chair Professor in Marketing & E-Commerce, Mays Business School, Texas A&M University
Davide Prosperpio
Associate Professor of Marketing, Marshall School of Business, University of Southern California
Stephen Brent May
Chief Strategist & Founder, One Foot Over
Jenny Petty
Vice President Marketing Communications, Experience & Engagement, University of Montana
Bennie F. Johnson
CEO, American Marketing Association
Moderator