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Direct Marketing: What’s Old is New

This Webinar is Exclusively for AMA Members

Direct mail remains a powerful tool in a marketer’s toolkit, offering a personalized approach to engage with audiences and drive measurable results. As digital channels dominate the marketing landscape, successful direct marketing strategies must seamlessly integrate online and offline touchpoints to create cohesive customer experiences. When customers are overwhelmed with content and touchpoints, however, how much is too much?  

In this members-only webinar, our panel of marketing leaders, academic researchers and industry experts will explore direct marketing through the lens of the customer experience. Join us as we dive into discussions on the synergy between digital and traditional direct marketing channels, leveraging data and creativity to cut through the clutter, and the strengths of different channel to drive engagement, conversions, and brand loyalty.


Venky Shankar

Ford Chair Professor in Marketing & E-Commerce, Mays Business School, Texas A&M University

Davide Prosperpio

Associate Professor of Marketing, Marshall School of Business, University of Southern California

Stephen Brent May

Chief Strategist & Founder, One Foot Over 

Jenny Petty

Vice President Marketing Communications, Experience & Engagement, University of Montana

Bennie F. Johnson

CEO, American Marketing Association

Direct Marketing: What’s Old is New