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Customer-Centric Marketing

Online | 2 Hours | Beginner

Your Action Plan for Placing the Customers at the Center of Marketing

This session will define the significance of customer-centric communications and strategy. Marketing professionals will receive practical and actionable advice, focusing not just on the reasons behind adopting customer-centric approaches, but also on how to implement them effectively in your work.

May 23, 2024 | 10:00 a.m. – Noon CT

Key Takeaways

  • Implement customer-centric communications strategies in your work
  • Analyze customer expectations and understand their impact on communication effectiveness
  • Evaluate the effectiveness of your customer-centric communications efforts
  • Apply best practices to your own communications strategies

AMA Members Get the Best Pricing

Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.

Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Marketing Skills Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

AMA Event Policies

Jeannie Walters

Jeannie Walters, CCXP is an award-winning customer experience expert, international keynote speaker, and Founder of Experience Investigators, a firm focused on trailblazing the movement from “Reactive Customer Service” to “Proactive Customer Experience.” Jeannie is a Certified Customer Experience Professional (CCXP) and a charter member of the Customer Experience Professionals Association. She has served as a trusted advisor with numerous Fortune 500 companies, including Orangetheory Fitness, SAP, Comcast, and JPMorgan Chase; and her LinkedIn Learning courses have been viewed by more than 500,000 learners. She is a Professional Member of the National Speakers Association and has presented to tens of thousands of people around the world.

Who Should Attend?

This  training is designed for marketers at all levels of the organization. Join with your entire team and conduct the exercises together, or come by yourself and share what you’ve learned with your team after. Whether responsible for crafting strategies or executing day-to-day work, attendees will learn how to identify, prioritize, and develop innovative marketing-fueled growth strategies. It is a must-attend for anyone seeking to develop critical thinking skills and advance in their career.

Pre-Requisites (What should someone already know? What is not going to be covered?) 

This workshop requires critical thinking skills and knowledge of your business. While some marketing tactics will be covered, this workshop primarily focuses on uncovering opportunities and developing high-level plans that circumvent challenges and drive business results.

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • PPTX Playbook, Tools, and Templates
  • Interactive Q&A and Group Discussions
  • Access to recording and resources for three months

Can’t Attend Live But Want the Information?

We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.


Customer-Centric Marketing