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2024 AMA Global Marketing SIG Conference

Verona, Italy

Cross-Border Growth Through Sustainable Global Marketing

Join the Global Marketing SIG (GMSIG) for this annual event designed to provide a platform for all participants with opportunities to hear, think and contribute creatively to the continuing formation of the global marketing field. This year’s theme aims to inspire global marketing researchers to explore how companies can leverage sustainability to drive growth across borders.

The 2024 event offers outstanding opportunities for academics to share their insights and learn from the global marketing research findings and experiences of others to use marketing as a force for good. The conference will consist of:

  • Interactive, energetic and enlightening sessions
  • A doctoral consortium
  • Academic keynotes
  • Panel discussions on key themes
  • Networking opportunities with the world’s foremost international marketing scholars
  • A unique cultural experience in Verona, Italy
  • And more

Visit the 2024 GMSIG Conference webpage for the most up-to-date information about the event.


Academic Professional Ticket:

Early-Bird (Ends 3/31): $580

Standard: $680

Doctoral Student Ticket:

Early-Bird (Ends 3/31): $350

Standard: $450

Registration is now closed.

Accompanying adults can join the welcome reception on May 24 and the Gala dinner on May 26 for $120 ($60 for children aged 13 or less). The fee does not include access to scientific sessions, coffee breaks and lunches during the conference.

Join AMA to Attend

This is an AMA members-only event, as SIG membership is an AMA member benefit. Purchase an AMA membership for the low price of $169/year to attend this event, join the AMA Global Marketing SIG and more.


2024 AMA Global Marketing SIG Conference