Data and Analytics for Marketers
While being a marketer is often considered a creative field, there is magic in the mashup of data and creativity. Data and analytics take the guesswork out of marketing and allow you to focus on what matters – the success of your marketing campaigns. Plus, they help you get more value from your marketing budget, improve customer efficiency, and understand what is working best in your marketing strategy.
Even if you don’t consider yourself a data and analytics expert, it is important to have some knowledge in these areas as a marketer in 2022 and beyond. Additionally, as a marketer, it is important to know how to use data and analytics tools to your advantage to demonstrate your success to your clients or to superiors within your company.
Marketing relies heavily on information and data. The American Marketing Association helps marketers across the country hone their data and analytics skills by offering exclusive content, trainings and events, certifications, and more on the latest relevant topics in the marketing field.
Search Engine Optimization
What is Search Engine Optimization?
Every marketer knows that SEO marketing is the process of improving and optimizing a website to increase its visibility on search engines. SEO is more than just an art: it’s a science. Data is key to boosting and measuring the success of your SEO strategy.
SEO is important in marketing because it makes your website more visible on search engines and gives you more chances to convert organic prospects into customers. SEO marketers are in high demand and for good reason. Often your website’s top traffic source will be organic search traffic. For example, at the AMA about half of our total site traffic comes from search!
If you are still wondering if you should invest into SEO, Moz’s research has shown that “SEO has [about] 20 [times] more traffic opportunity than PPC on both mobile and desktop.”
Perhaps you are a content marketer who is interested in learning more about technical search engine optimization. The AMA can help you hone your search engine optimization skills to make you an even better marketer. From “SEO 101” to “SEO Analytics” to “How to Do a Basic (But Effective) SEO Audit,” we are here to teach you how to become an SEO expert.
Data visualization is showcasing statistics, figures, numbers, and data through images like charts and graphs. The process of data visualization in marketing is meant to provide insights and make the decision-making process easier. It is much simpler to hand your boss or supervisor a chart or a graph describing your success and decision-making, than rows and rows of numbers.
It’s not enough to just gather data as a marketer. Data visualization is also an important part of digital marketing. Especially if you are a marketer who struggles with data and analytics, data visualization can help. When you understand your data streams, it helps you make better marketing decisions. It also helps you back up marketing your decisions to superiors or clients.
We offer training and content on data visualization tools for marketers that make it easy for anyone to present data in a visual manner. Members also have access to a number of toolkits which can help you manage your data across different marketing efforts.
Website and Google Analytics
What are Website and Google Analytics?
Website analytics is particularly useful for any marketer. For example, you might use analytics to determine which content is performing best on your website, so you can determine what else you should create. Google Analytics is the most popular tool in website analytics for marketers. With the migration to GA4, many businesses are trying to learn all they can about the new platform.
The world of insights and analytics in marketing is constantly changing. As a marketer, you probably know that you can use Google Analytics to improve your digital marketing campaigns. What you might not know is that there are certain metrics in Analytics that are more important than others. Google Analytics is also constantly updating and changing, and it is important to stay on top of the latest developments.
On-Demand Web Analytics Training
3.5 Hours | 42 Modules | Beginner
Optimize your website visitor journey and purchase funnel by understanding your web analytics and implementing best practices based on insights. Develop a solid understanding of the basic concepts and techniques you will encounter as a practitioner in the web analytics field.
As a marketer, it’s likely that data compliance and security is a top concern. Especially for companies involved in telehealth, data security is of the utmost importance. Since most brands aren’t getting to interact with customers as much in person since the COVID-19 pandemic began, many have pivoted to collecting data online.
It can be tough to learn how to navigate data compliance and security in marketing, particularly for B2B marketers. We offer content and trainings to help you learn more about the latest privacy laws and more.
Marketers are increasingly collecting data from consumers, and those consumers need to trust companies with their information. As cookies crumble, you will have to learn how to shift from cookieless campaigns and build healthier customer relationships.
The world of marketing is constantly updating and evolving, and it can be tough to keep up with all the latest developments. The AMA helps marketers hone their skills in all areas of marketing as trends and strategies change. Whether it’s data and analytics or digital marketing strategy and planning, our community of marketers helps you improve in all facets of your profession. If you want to be the marketer who always knows the latest and great updates in the marketing world, you need to become a member of the American Marketing Association.