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Course Overview

This course covers important fundamentals and core elements of organic search. Learn what it takes to become proficient in SEO and why you don’t need to feel anxious every time Google updates its algorithm. While you can’t master SEO overnight, understanding the basics is essential to getting results and intelligently conversing with your team about this complex discipline.

Skill Level: Beginner

Key Takeaways

  • Gain confidence about what it takes to succeed with SEO
  • Understand how to start small and begin gaining momentum
  • Learn what ranking factors matter the most for your industry

You'll get instant access to this on-demand training lasting one year from your purchase date.

SEO 101 On-Demand Training

Your Price




Are you an AMA Professional Certified Marketer®️? This training is worth 1.5 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

Meet Your Instructor

Jenny Munn

SEO Consultant, The Munn Group

Jenny Munn is a digital marketer specializing in search engine optimization strategy, training and implementation. She has trained in-house marketers for years and has provided SEO services for B2B, B2C, e-commerce and nonprofit organizations in various industries. In addition, Munn has taught SEO workshops across the country for eight years to help agencies, web designers, in-house marketers and businesses of every size maximize their return on SEO.