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  • Paid Search (PPC)

    Boost your website visits and buying cycle with pay-per-click (PPC) advertising by optimizing your targeted ads, landing pages and search process.

    Beginner | 4 Hours | 38 Modules

    $129 for non-members | $99 for members

Course Overview

Paid Search advertising, also called pay-per-click (PPC), is used to pay for website traffic. This course explores search marketing, the search process and the buying cycle. You will learn how to set up a successful PPC account, set and measure goals, and optimize keyword usage using various strategies. Plus, examine the components of effective ads and landing pages, learn how to optimize ad targeting, and understand when to use search or display advertising. The course also delves into research and analysis considerations, such as report creation, improving quality scores, and using A/B and multivariate ad testing.

Skill Level: Beginner

What You’ll Learn

  • Identify the benefits of paid search (pay-per-click) and the parts of an ad
  • Understand how to set PPC account goals and audit a PPC account
  • Explain how to use keyword planners and how to use keyword matching and negative keywords
  • Explain how dynamic keywords and different ad extensions are beneficial
  • Understand how you can segment B2B and B2C searchers
  • Learn how to optimize a landing page
  • Understand the difference between search and display advertising

Enroll Now

Paid Search (PPC)





Learning Format

This self-paced course features a mobile-friendly mix of videos, real-world case studies and games. You’ll also have access to a subject matter expert in case you have questions along the way.

Skills You’ll Gain

Reporting PPC Digital Advertising Multivariate Testing

Are you an AMA Professional Certified Marketer®️? This training is worth 4 Continuing Education Units (CEUs) to maintain your PCM®️ certification.

About Our Learning Partner

This course is hosted by our approved learning partner, MindEdge, whose mission is focused on helping adults learn the fundamentals and master the skills needed to succeed personally and professionally.

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