Representation Matters: Scholars of Color at the Front of the Classroom
Hear from the 2020 recipients of the Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence and the Valuing Diversity PhD Scholarship discuss opportunities and resources for Marketing scholars of color.
Panelists and presenters include: Vanessa Perry, Samantha Galvan, Jen Riley, Wendy De La Rosa, Tiffany White, Terry Esper, and Kevin Bradford.
Tuesday, August 18, 2020 at 4:30 p.m. US Eastern / 1:30 p.m. US Pacific
Journal of Marketing
AMA/MSI/Root Winner Session
This session will celebrate the winner of the 2019 AMA/MSI/Root Award: “Knowing What It Makes: How Product Transformation Salience Increases Recycling.” The award is given to the article that has made the most significant contribution to the advancement of the practice of marketing in a calendar year.
- Winning Authors: Karen Page Winterich (Penn State University), Gergana Y. Nenkov (Boston College), and Gabriel E. Gonzales (SUNY- New Paltz)
- Presentations and Panel Discussion:
- Alec Cooley, Senior Advisor, Busch Systems (former Director of Recycling Programs, Keep America Beautiful)
- Scott Breen, VP of Sustainability, Can Manufacturers Institute
- Short video from Paul Polman’s remarks during the Responsible Research Virtual Summit. Polman is Chair of Imagine, Vice-Chair of the UN Global Compact and former CEO of Unilever.
Tuesday, August 18, 2020 at 12:15 p.m. US Eastern / 9:15 a.m. US Pacific
Sheth Foundation/Journal of Marketing Award Winner Session
This session will celebrate the winner of the 2020 Sheth Foundation/Journal of Marketing Award: “The Chief Marketing Officer Matters!.” The award honors the best article published in Journal of Marketing that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The authors will begin by presenting a summary of their research findings. This will be followed by practitioner presentations and discussion about how, when and why CMOs matter in their organizations.
- Winning Authors: Frank Germann (University of Notre Dame), Peter Ebbes (HEC), and Rajdeep Grewal (Penn State University)
- CEO/CMO Panel Participants: Tarun Chugh (CEO, Bajaj Allianz Life Insurance, India), Alicia Tillman (Global CMO, SAP, USA), and Bill Stewart (CMO, Chief Outsiders and Former CMO of Kmart, Levi-Strauss and Company, and Credit Karma)
Session Chair: Christine Moorman (Duke University)
Wednesday, August 19, 2020 at 9:15 a.m. US Eastern / 6:15 a.m. US Pacific
Shelby D. Hunt/Harold H. Maynard Award
This session will celebrate the winner of the 2019 Shelby D. Hunt/Harold H. Maynard Award: “Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early-Stage Technologies.” The award is given to the article that has made the most significant contribution to marketing theory in a given calendar year. The authors will begin by presenting a summary of their research findings. This will be followed by commentaries and discussion about its relevance for future research by leading scholars.
- Winning Authors: Sven Molner (University of London), Jaideep C. Prabhu (Cambridge University), and Manjit S. Yadav (Texas A&M University)
- Gerry Tellis (University of Southern California)
- Ajay Kohli (Georgia Tech University)
Session Chair: Robert Palmatier (University of Washington)
Wednesday, August 19, 2020 at 10:45 a.m. US Eastern / 7:45 a.m. US Pacific
Marketing in the Healthcare Sector: Journal of Marketing Special Issue Introduction
As the world faces a pandemic of a magnitude not witnessed for over 100 years, we are reminded of healthcare’s fundamental role in our interconnected world. Consumers (patients) seek health, healthcare providers and institutions work to deliver care, insurance companies and governments monitor its costs, markets compete on it, policy regulates it, and society benefits from its successes or is challenged by its failings. Marketing as a discipline, however, has not lived up to its potential contributions to this important aspect of our lives. We believe it is time to bring marketing’s system-level and customer-centric view to this important topic. This Journal of Marketing Special Issue on “Marketing in the Healthcare Sector” is dedicated to promoting research on healthcare marketing with the goal of improving knowledge of this critical research domain. This session will launch the Special Issue by overviewing its objectives and potential topics. Scholars from across the marketing discipline will share a short description of their own views on the key unanswered questions facing marketing in the healthcare sector so as to inspire your involvement in this topic and in the special issue. Join to learn more about this important topic for our discipline.
Speakers: Len Berry (Texas A&M University), Punam Keller (Dartmouth College), Irina Kozlenkova (University of Virginia), Cait Lamberton (University of Pennsylvania), John Lynch (University of Colorado), Detelina Marinova (University of Missouri) and Jagdip Singh (Case Western University), Vikas Mittal (Rice University), Maura Scott (Florida State University), Steve Shugan (University of Florida), Hari Sridhar (Texas A&M University), S. Sriram (University of Michigan), and Rick Staelin (Duke University)
Ph.D. Student Scribes: Hayoung Cheon (University of Michigan) and Nah Lee (Duke University)
Tuesday, August 18, 2020 at 9:15 a.m. US Eastern / 6:15 a.m. US Pacific
Register for the Summer Academic Conference
Journal of Marketing Research
Weitz-Winer-O’Dell Award Session
This session will celebrate the winner and finalists of the Weitz-Winer-O’Dell Award. The award is presented to the Journal of Marketing Research article that has made the greatest long-term contribution to marketing theory, methodology, and/or practice.
Winner: Eric Anderson, Song Lin, Duncan Simester, and Catherine Tucker, “Harbingers of Failure“
Finalist: Valeria Stourm, Eric T. Bradlow and Peter S. Fader , “Stockpiling Points in Linear Loyalty Programs”
Finalist: Simone Wies and Christine Moorman, “Going Public: How Stock Market Listing Changes Firm Innovation Behavior”
Wednesday, August 19, 2020 at 1:45 p.m. US Eastern / 10:45 a.m. US Pacific
Paul E. Green Award Session
This session will celebrate the winner and finalists of the Paul E. Green Award. The award honors the article in the Journal of Marketing Research that demonstrates the greatest potential to contribute to the theory, methods, and practice of marketing.
Winner: A. Yeşim Orhun and Mike Palazzolo, “Frugality Is Hard to Afford“
Finalist: Oded Netzer, Alain Lemaire, and Michal Herzenstein, “When Words Sweat: Identifying Signals for Loan Default in the Text of Loan Applications”
Finalist: Shiri Melumad, J. Jeffrey Inman, and Michel Tuan Pham, “Selectively Emotional: How Smartphone Use Changes User-Generated Content”
Finalist: Navdeep S. Sahni, Sridhar Narayanan, and Kirthi Kalyanam, “An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing“
Finalist: Hongshuang (Alice) Li, Sanjay Jain, P.K. Kannan, “Optimal Design of Free Samples for Digital Products and Services”
Wednesday, August 19, 2020 at 3:15 p.m. US Eastern / 12:15 p.m. US Pacific
Journal of Public Policy & Marketing
Thomas C. Kinnear Award Winner Session
This session honors the winner of the Thomas C. Kinnear Award: “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision-Making Process.” The award represents the article that made the most significant impact and contribution to the understanding of marketing and public policy issues within a three year time period.
Winning authors: Lauren G. Block, Punam A. Keller, Beth Vallen, Sara Williamson, Mia M. Birau, Amir Grinstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, and Andrea Heintz Tangari
Thursday, August 20, 2020 at 10:45 a.m. US Eastern / 7:45 a.m. US Pacific
Journal of International Marketing
S. Tamer Cavusgil and Hans B. Thorelli Award Winners Session
This session honors the winner of the S. Tamer Cavusgil Award: “Do Export Learning Processes Affect Sales Growth in Exporting Activities?,” and the winner of the Hans B. Thorelli Award: “Antecedents and Outcomes of Exporter–Importer Relationship Quality: Synthesis, Meta-Analysis, and Directions for Further Research.”
The Cavusgil award represents the most recent article that has made the most significant contribution to the advancement of the practice of international marketing management. The Thorelli award honors an article published 5+ years ago that has made the most significant and long-term contribution to international marketing theory or practice.
Cavusgil winning authors: Shahin Assadinia, Nathaniel Boso, Magnus Hultman, and Matthew Robson
Thorelli winning authors: Leonidas C. Leonidou, Saeed Samiee, Bilge Aykol, and Michael A. Talias
Thursday, August 20, 2020 at 9:15 a.m. US Eastern / 6:15 a.m. US Pacific