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2020 AMA Summer Academic Conference


Bridging Gaps: Marketing in an Age of Disruption

In the last decade, and especially the last several months, marketing has been affected by disruption in ways that nobody could have foreseen.  From big data to social media to the sharing economy and the COVID-19 pandemic, technology has disrupted product innovation, pricing structures, branding strategies and distribution platforms. This disruption raises novel questions that require new thinking, research methods and tools.  The conference is a platform to bring together academics and practitioners to set the agenda for this future.

We’re Going Virtual

The 2020 AMA Summer Academic Conference is going to be a virtual event due to the continued concerns and travel restrictions caused by COVID-19. And it’s new dates are August 18-21, 2020.

We’re still working in the final details for this event, but know that we’re dedicated to providing you meaningful opportunities to share your research and connect with peers.

Information for accessing this virtual event will be emailed to registrants the week of the conference. Any questions, including ADA accommodation requests, should be sent to the AMA Support Center team.

Conference Pricing

Academic Professional

  • Member: $149
  • Non-Member: $299

Doctoral Student

  • Member: $99
  • Non-Member: $174

If you need to purchase or renew your professional membership (now $149 per year) to receive member pricing, click here. If you’re a doctoral student, start here.

After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.

Academic Placement Hiring Event

The Academic Council has decided to postpone face-to-face interviews until the AMA Winter Academic Conference (February 19-21, 2021, in St. Petersburg, Florida) while also working on options for online interviewing.

Conference Co-Chairs

Simon Blanchard
McDonough School of Business
Georgetown University
Amber Epp
University of Wisconsin-Madison School of Business
Girish Mallapragada
Kelley School of Business
Indiana University

What to Expect

AMA academic events are built to help you connect with peers who understand your research challenges and can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we’re here to help you advance your career.

Future AMA Summer Academic Conference Dates

  • 2021 AMA Summer Academic Conference | Boston, MA | August 13-15
  • 2022 AMA Summer Academic Conference | Chicago, IL | August 12-14

AMA Event Policies and Commitment to Conference Safety

2020 AMA Summer Academic Conference