Bridging Gaps: Marketing in an Age of Disruption
In the last decade, and especially the last several months, marketing has been affected by disruption in ways that nobody could have foreseen. From big data to social media to the sharing economy and the COVID-19 pandemic, technology has disrupted product innovation, pricing structures, branding strategies and distribution platforms. This disruption raises novel questions that require new thinking, research methods and tools. The conference is a platform to bring together academics and practitioners to set the agenda for this future.
We’re Going Virtual
The 2020 AMA Summer Academic Conference is going to be a virtual event due to the continued concerns and travel restrictions caused by COVID-19. And it’s new dates are August 18-21, 2020.
We’re still working in the final details for this event, but know that we’re dedicated to providing you meaningful opportunities to share your research and connect with peers.
Access codes for the conference will be emailed to registrants the week of the conference. If you have already registered for this event before the virtual announcement, the AMA Support Center team will be reaching out to you with more details.
- Member: $149
- Non-Member: $299
- Member: $99
- Non-Member: $174
After completing registration, you will receive a purchase receipt. We will email you the information for accessing this virtual conference closer to the event.
Academic Placement Hiring Event
The Academic Council has decided to postpone face-to-face interviews until the AMA Winter Academic Conference (February 20-23, 2021, in St. Petersburg, Florida) while also working on options for online interviewing.
What to Expect
AMA academic events are built to help you connect with peers who understand your research challenges and can help you find solutions. Whether you’re an emerging scholar making your mark or a seasoned academic pushing the boundaries of traditional thinking, we’re here to help you advance your career.
Future AMA Summer Academic Conference Dates
- 2021 AMA Summer Academic Conference | Boston, MA | August 13-15
- 2022 AMA Summer Academic Conference | Chicago, IL | August 12-14