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  • 2024 AMA Symposium for the Marketing of Higher Education

    Join us in Las Vegas from November 10-13 for the premier event in higher education marketing. Be part of transforming higher education marketing by exploring topics such as building community, amplifying student voice, enhancing customer experience, leveraging AI, and addressing the enrollment cliff.

  • Group of attendees at AMA's Higher Ed conference putting their hands in the middle of a circle as they prep for a cheer.

    The Essential Community for Marketers

    The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field. Together we will advance the field of marketing.

  • Group of attendees at an AMA training event working through an exercise at a roundtable.

    Training to Drive Growth

    Keeping pace with the shifting landscape of marketing is challenging. Change minds, improve lives and impact the world for good with training developed to sharpen your skills.

  • Group of students watching the stage at AMA's ICC event. The students are laughing and enjoying the speaker on stage.

    Shaping Future Leaders

    Volunteer opportunities support the growth of future leaders, equipping them with experience to create positive change in the world.

  • Group of women at an AMA event laughing and socializing between sessions.

    Bringing Marketers Together

    We’re the largest community-based marketing association in the world. Thousands gather and connect at our various community events throughout the year.

  • Woman on stage speaking in front of giant AMA letters at one of AMA's conferences. The audience is in the foreground and the photographer is facing the stage.

    Recognizing Marketing Visionaries

    Shining a light on the incredible work of academic, professional and undergraduate marketers through competitions, top-tier journals and hundreds of awards.


AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.


 Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®

Academic Journals

The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.

From Our Partners

  • sponsor


    Transform Data into Real-Time Strategic Marketing Success Stay ahead in today’s tech-driven market with proactive consumer insights. This whitepaper highlights the shift from reactive feedback to understanding consumer motivations deeply. Discover how to integrate insights into business strategies, optimize ROI, and use advanced survey tools effectively. Learn the importance of continuous, real-time consumer connections to […]

  • sponsor


    Discover hidden truths and optimize your email strategy for maximum ROI. Don’t let email myths cost you leads. Many businesses fall victim to common acquisition email myths and settle for lackluster results. Our 2024 Acquisition Email Report dives deep into the world of acquisition emails, shedding light on these misconceptions and revealing data-driven strategies for […]

  • Article

    Discover how to leverage consumer insights to stay ahead in 2024. Learn the latest strategies for maximizing ROI and making informed marketing decisions. In the ever-evolving landscape of marketing, staying ahead of consumer trends and maximizing ROI requires more than just intuition; it demands actionable insights driven by data. As we navigate through 2024, understanding […]


“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”

Parissa Burton
Marketing Manager | Brand Strategist
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