Marketing Technology Archives

Marketing Technology

Marketing technology refers to the tools that make a marketer’s job easier by automating time consuming tasks and optimizing efforts. Here you will find a collection of marketing news articles and research insights from the AMA archives regarding marketing technology.

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153 results

Certification

Advanced Digital Marketing Certification
Virtual Training

The Marketer’s Guide to AI Literacy and Strategy

October 20, 2026 10:00 AM - 12:00 PM CDT

Gain the AI literacy to evaluate outputs, prompt responsibly, and turn scattered experiments into measurable progress. (Online | 2 hours)
Virtual Training

Smarter Social Listening: Customer Insights that Drive Business Decisions

October 8, 2026 10:00 AM - 12:00 PM CDT

Go beyond social media basics. This session introduces a simple structure for listening across conversations, so you catch the buying signals that never tag you directly, and apply those to tangible business decisions. (Online | 2 Hours)
Event

Transform Your Marketing with AI: Hands-On Workshop Series (Nov-Dec 2026)

November 24 - December 15, 2026

Across four live sessions, build a repeatable AI-assisted marketing strategy and processes designed for how you work. (Online | 4 Sessions)
Event

Transform Your Marketing with AI: Hands-On Workshop Series (Sept 2026)

September 3-24, 2026

Across four live sessions, build a repeatable AI-assisted marketing strategy and processes designed for how you work. (Online | 4 Sessions)
Webinar

Beyond the Buzzwords: Real Marketing Tech, Live in Action

On Demand

Free webinar brought to you by Canto
Webinar

Marketing Unleashed: See the Tools Rewriting What’s Possible

On Demand

Free webinar brought to you by Cvent
Marketing News

Marketing Has an AI Problem, and It Has Nothing to Do with AI
Marketing News

Define Marketing Techniques: Best Practices for Effective Marketing