This free event is now available for on-demand registration and access through December 9th, 2026. Once registered, the on-demand content will become available.
The rules of marketing have changed. The teams winning today aren’t just working harder, they’re working with smarter tools that amplify every idea, automate the mundane, and unlock performance at a scale that wasn’t possible even two years ago.
We kick off with a keynote that cuts straight to it: what separates high-performing marketing teams from everyone else right now and what you can do about it.
Then, three of the most innovative marketing technology partners take the stage for live, hands-on demos built specifically for marketers who refuse to leave results on the table.
No fluff. Just a front-row look at the tools and tactics that are actively transforming how marketers think, create, and deliver results. If you’re ready to stop watching from the sidelines and start seeing what elite marketing execution actually looks like, this session is for you.
Marketing Unleashed: See the Tools Rewriting What's Possible
It’s a whole new ball game in 2026 as Brad Bartlett looks to explore the latest tools available to marketing professionals to break through the clutter in an extremely crowded marketplace. Are you looking to make your marketing message relevant and unforgettable to your targeted consumer base? How can you break through all the noise that your target market sees daily and make your message resonate? Now that Al is out there, what is the latest on what is being used that is working? Can you create a toolbox that you can go to daily and find the correct tool for the specific project that you’re working on?
These and other questions will be answered as Brad spends 30 minutes with you to find the very best ways clients like Taylor Swift, The Rolling Stones, Delta Airlines and other high profile clients use Brad’s company to reach their audience and how they stay on top of the world.
Brad Bartlett, MBA, MAS
President and Owner, Optigraphics
One Platform. Every Event. Measurable Growth.
The most effective marketing channel is one AI can’t replace.
Events.
By 2032, corporate events are expected to hit 1 trillion dollars.
But 64% of marketers are using multiple event tools, leading to disconnected systems, inconsistent data, and money left on the table.
Cvent manages every event in one place and connects with the martech stack so marketers can measure and grow programs on repeat.
In this live demo, you’ll learn how Cvent helps you
• Scale your events, maintain brand consistency, and measure performance in one place
• Create faster follow-ups, cleaner reporting, and better visibility into pipeline and ROI
• Curate high-impact event content and experiences based on actual attendee data and signals
If you want to future proof your marketing, now is the time to start investing in events as a growth engine.
Zach Napolitano
Director, Product Marketing, Cvent
Morgan Leigh
Senior Principal Solutions Consultant, Cvent
Brad Bartlett, MBA, MAS
President and Owner, OptigraphicsBrad currently holds the title of President and Owner of Optigraphics in Dallas, Texas.
Optigraphics is celebrating fifty-seven years in the specialty print business and Brad has been with the company for 36 years. Considered by many to be the founders of lenticular, Brad is considered the leading expert in this field and has spoken at countless PPAI, ASI, DMA, and USPS forums over the last fifteen years.
Ten years ago, Optigraphics expanded their specialty print business premiering their Reveal Series featuring Water Reveal, Hot and Cold Reveal, Light Reveal, Dark Reveal, Scent Reveal, Scratch Reveal, Red Reveal and Flash Reveal line of products.
A Water Reveal Direct Mail piece was the winner in The Most Irresistible Mail Award from USPS, along with a Bennie’s for Print Excellence.
Also, this year, Optigraphics won a record five Pyramid Awards from PPAI and was featured on PPAI Live at the PPAI Expo. Brad is excited to be the winner for this year’s Next Generation Campaign for Imagination on Display from the USPS as well as a record twenty six PIA best of category awards and Best of Show, Best Innovation, and Best Use of Ink.
Optigraphics client list is impressive including Taylor Swift, U 2, Madonna, The Rolling Stones, Pepsi, Coke and over one hundred of the Fortune 500 Companies on the current 2026 list. His unusual background of two bachelor’s and a master’s degree in music along with a Harvard MBA makes his education background interesting to say the least. Brad continues to play music on a weekly basis with such names as Satisfaction, the World’s Greatest Rolling Stones Tribute Band, JPGR The Beatles Tribute Band, and Pat Green just to name a few.
A college tennis player at WSU, Brad continues to compete in his age category in USTA Team Tennis. Just last week he won the state championship in USTA Mixed doubles and will compete for another national title in September in Orlando. In 2024, Brad and Optigraphics were nominated for a Grammy Award for Best Recording Packing.
Brad considers his greatest achievement his two daughters, Kelli Joelle Bartlett, who attended NYU as a Cap 21 Music Theater Graduate appearing in Wicked and Jersey Boys on Broadway, and Lauren Irwin, WSU Graduate, Partner and Owner of Oak and Pie, Deno’s Sports Bars, and Stearman restaurants in Wichita, Kansas. Brad is excited to be here today to share with you his experiences in Marketing Unleashed, See The Tools Rewriting What’s Possible.
Zach Napolitano
Director, Product Marketing, CventZach Napolitano has spent over 13 years at the intersection of events and marketing — and he’s convinced events are one of the most powerful growth levers marketers aren’t fully using yet.
As Director of Product Marketing at Cvent, Zach focuses on the solutions that help marketers turn events into pipeline, capture better leads, and prove ROI. His career in events started in 2013 as the fourth employee at Splash.
When he’s not talking about event-led growth, you’ll find him doing CrossFit, hunting for his next watch, or working through a crossword puzzle. He lives on Long Island with his wife and two daughters.
Morgan Leigh
Senior Principal Solutions Consultant, CventMorgan Leigh is a Senior Principal Solutions Consultant for Event Solutions at Cvent. In this role, Morgan serves as a subject matter expert on Cvent’s Event Cloud platform, supporting sales teams through product demonstrations, technical discovery, and strategic deal execution. Morgan is a recognized internal expert on Cvent’s webinar and virtual solutions, and actively contributes to product feedback, SC team training, and enablement across the organization.
