Everyone’s talking about AI in marketing. Fewer people are showing what it actually does when it’s built into a real workflow. This event skips the theory and gets straight to the tools.
Our keynote speaker, Kevin Villatoro, Vice President of Product and Client Strategy at Creativ Company, sets the stage with a candid look at where marketing technology is genuinely moving, separating durable shifts from short-lived hype. Then it’s over to a lineup of leading providers for hands-on, unscripted demos across automation, measurement, and personalization. No canned scripts, no highlight reels, just real products handling real marketing problems in front of you.
Come for practical takeaways you can bring back to your team: what’s worth piloting, what’s worth skipping, and what’s quietly becoming table stakes. You’ll leave with a sharper read on the market and a shortlist of tools actually worth your team’s time.
This live demo day airs at 12 PM CT and will be available for six months after airing.
Keynote: Beyond the Survey: New Tools for Tracking Brand Fandom in Real Time
Millions of data points, zero surveys. Creativ Company shows how LLM’s are turning scattered social signals into real insights on brand perception and fan engagement – with proof from Scopely, EA, and Dentsu/SXM + a preview of three new solutions rolling out this Fall.
Kevin Villatoro
Vice President of Product and Client Strategy, Creativ Company
Canto Demo: More Content, Less Chaos: How Active DAM Scales Content Operations
Canto is the active digital asset management platform built for the way modern content teams actually work, not just storing your assets, but taking action on them throughout the content lifecycle. While traditional DAM systems wait for instructions, an active DAM surfaces what needs attention, keeps content moving, and works alongside your team without manual input.
Digital asset management technology is a system that stores, organizes, searches, manages, and distributes your brand’s digital assets, all in one place. But today’s content demands have outpaced passive storage. With 82% of organizations reporting higher content output year over year and only 43% describing their workflows as standardized and automated, the gap between content volume and operational maturity is costing teams time, budget, and brand consistency.
Today, join Sr. Growth Marketing Manager, Ariana Keil as she walks you through a demo of Canto’s active DAM platform and shows how embedding AI across your content operations transforms your DAM from a system you manage into one that actively works for you. You’ll see how Canto:
- Organizes and surfaces assets automatically, so your team can find the right content in seconds, even without perfect metadata, using AI-powered visual search and smart library management
- Keeps content on-brand and in motion, with AI-assisted creation, built-in proofing, and streamlined approvals that eliminate bottlenecks and keep campaigns moving from idea to launch
- Delivers content at scale across every channel, automatically transforming and distributing assets so the right version reaches the right place without manual reformatting or tool-hopping
Ariana Keil
Sr. Growth Marketing Manager
Rachel Deal
Account Executive, Canto
Demo 2
Demo 3
Kevin Villatoro
Vice President of Product and Client Strategy, Creativ CompanyAt Creativ Company Kevin oversees key client relationships, develops data partnerships, and drives the company’s next phase of growth for their digital experience and product divisions.
Kevin’s background includes senior roles at Dentsu, where he led cross-agency gaming initiatives and built strategic media partnerships for major brands including Kraft Heinz, eBay, and Hilton as group director. Earlier in his career, he managed performance media at IPG and boutique agencies for clients such as Johnson & Johnson, Mastercard, Dannon, and gaming leaders including 2K and Rockstar Games. He also led Dentsu’s global gaming research under the Attention Economy and in his spare time, founded Satoshi’s Index, an early Web3 finance platform supported by a Google Cloud grant.
Ariana Keil
Sr. Growth Marketing ManagerAriana Keil is the Senior Growth Marketing Manager at Canto, a provider of digital asset management software that helps teams organize, find, share, and analyze their digital content. With over 10 years of experience in both B2B sales and marketing at finance, agency, and software companies, she has an appreciation for GTM strategies that holistically target the entire buyer’s journey, and a passion for sales and marketing department collaboration. Always in search of a cogent narrative surrounding business challenges, she brings a storyteller’s viewpoint to contextualizing product-led solutions.
Rachel Deal
Account Executive, CantoWith nearly 5 years of experience in the DAM space, Rachel Deal helps organizations of all sizes bring order to their content chaos. At Canto, she partners with marketing teams across every industry to simplify how they manage, find, and distribute digital assets so they can move faster and stay on-brand at scale. Rachel takes a consultative approach, focusing on understanding each team’s unique workflow before recommending solutions that stick.
