We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Event marketing is a promotional strategy revolving around making a lasting brand-focused impression on consumers by creating buzz around a product or brand. Usually it is a face-to-face contact between the brand and consumer and is successful because consumers are already in a willing position to be marketed to. Here you will find a collection of research insights and marketing news articles regarding event marketing.