We noticed that you are using Internet Explorer 11 or older that is not support any longer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Notice: We are experiencing a technical issue with member pricing. If you are a member and want to make a purchase, please contact CustomerSupport@AMA.org
Event marketing is a promotional strategy that involves making a lasting brand-focused impression on consumers by creating buzz around a product or brand. Usually, it is a face-to-face contact between the brand and consumer and is successful because consumers are already in a willing position to be marketed to.
Here you will find a collection of research insights and marketing news articles regarding event marketing.
Article