Wow Them with Your Virtual Event

Faced with the reality of canceling most in-person events due to the global pandemic, many organizations have switched to online and virtual events to keep customers, employees, and other stakeholders engaged. To better understand the experiences and perceptions of virtual events among IT and line-of-business (LOB) executives, IDG surveyed 200 respondents in a variety of industries about their attendance at virtual events. This white paper examines the results of the IDG survey and explores what the findings reveal about the state of virtual events today, which technology organizations should consider when hosting virtual events, and how to best evaluate technology to ensure user engagement and satisfaction.