LinkedIn Ads give you unprecedented ability to target people by their education and who they are professionally. But that targeting ability comes at a premium price, which makes it risky to marketers.
Join AJ Wilcox, host of the LinkedIn Ads Show podcast as he walks you through the strategies that work, and reduce costs so you can drive the highest-quality traffic out there.
We’ll cover which ad types you should use, all the pitfalls to avoid, the best targeting methods, and much more.
JOIN US: January 13, 2027 | 12:00 p.m. – 2:00 p.m. CT
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Key Takeaways:
- Learn how to leverage LinkedIn Ads for driving results for their company
- Identify which ad types to use for different situations
- Explore how to target your ideal target audience
- Learn the pitfalls to avoid to get the best ROI
Who Should Attend?
Any social media marketer or advertiser particularly in B2B, Recruiting, Higher Education and Financial services/investment. B2C audiences outside of these examples may not see as much success as costs are often to high to realize a return on investment for LinkedIn ads, but anyone even considering running ads on LinkedIn will get something out of the session.
Are you an AMA Professional Certified Marketer®️? This training is worth 2 Continuing Education Units (CEUs) to maintain your PCM®️ certification.
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Non-members that purchase this training will receive details to redeem a FREE 1 year AMA Membership (value $229).
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Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
AMA Event Policies
January 13, 2027 | 12:00 PM - 2:00 PM Central Time
1. LinkedIn Ads Fundamentals
An overview of the platform’s pros and cons, who it works best for, and how to choose the right ad formats and targeting methods for your goals.
2. Building Ads That Perform
What makes a high-performing ad, which offers convert, the top-performing ad format of 2025, and how to structure your account and A/B tests for success.
3. Avoiding the Costly Pitfalls
Performance benchmarks to expect, plus five common settings that quietly drain budgets (including audience expansion, Audience Network, and bidding missteps), backed by a case study on the impact of correct bidding.
4. Building an ROI-Generating Machine
How to create a three-stage retargeting funnel, choose the right campaign objectives, track the metrics that matter, and connect ads to revenue with attribution reporting and ABM tips.
5. Hacks and the Future of LinkedIn Ads
AJ’s favorite insider tactics and how AI is shaping LinkedIn advertising.
AJ Wilcox
Owner/Founder/Podcast HostAJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, THE LinkedIn Ads agency, in 2014. He’s managed over $150M in spend on the platform, they’re official LinkedIn partners, he’s host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He’s a ginger & triathlete. He lives in Utah with his beautiful wife and 5 adorable kids, and his company car is a wicked-fast gokart.
What’s Included?
- 2 hours of live instruction starting at 12:00 p.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
Any social media marketer or advertiser particularly in B2B, Recruiting, Higher Education and Financial services/investment. B2C audiences outside of these examples may not see as much success as costs are often to high to realize a return on investment for LinkedIn ads, but anyone even considering running ads on LinkedIn will get something out of the session.
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.