Data and Insights Archives

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Special COVID-19 Edition: Marketers’ Confidence Index Survey

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Column: Can a Culture of Innovation Co-Exist with a Data-Driven World?

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The 3 Least Useful Metrics in Analytics and What to Check Instead

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Look Who’s Talking: How Communication Can Solve 5 Key Digital Marketing Challenges

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The Best Marketing Stories of the Week, Feb. 17-21

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Marketers’ Outlook on Consumer Spending Improves Since July 2019

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